[YouTube Ep] The Electricians Lead Handling/Convertion System! | 129

VIDEO:

Episode 1 - Why is buisness Why Your Electrical Business Feels Harder Than It Should!

Episode 2 - The Electricians Lead Attraction System! 

Episode 3 - The Electricians Lead Handling/Convert System! 

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Transcript

This video is going to be on the during phase of your client’s journey.

Now, if you missed the first one, they’re very short and digestible. It’s going to be linked up here. Click on that, watch it — it’s extremely short — get your bearings, then come back into this one.

In the during phase of the business, we’ve just spoken about messaging in the previous video. Our messaging is how we get our client to raise their hand and say, “Hey, I like you. You’re a sparky that looks trustworthy. You’ve got experience. You’ve got authority. I would like to use you in my home or business.”

So now that we have our messaging, you’re probably thinking, where the fuck do you put it, Alan?

This is why starting at the beginning with your target market is so important. You need to figure out your target market, get inside their head, and know their problems better than they know their problems. That way, you can attack them first, plant the seeds, and get them to reach out to you.

When we speak about media, everybody starting their business thinks they have to be on TikTok, LinkedIn, Instagram, Facebook, Google Business Profile, website — who knows what else.

Your ideal client might just be a warm referral that can give you enough work to keep a team of two or three going. You might not even need a website for that kind of client. It depends on your relationships, your connections, and how “in” you are with them.

But on the flip side, if you’re starting from ground zero — no connections — you need to build them. And without authority, you cannot build those connections.

It’s like wearing a suit to a wedding. If you rock up in a tracksuit, you won’t be taken seriously. Imagine you’re a groomsman. Everyone’s suited up in three-piece suits, and you’re there in a matching Adidas tracksuit handing out the ring. People would be looking at you thinking, what the fuck is he doing?

It’s the same principle when you’re trying to get in with a big company, a real estate, strata, or Mrs Smith down the road. If you don’t have the basics — your media — so they can cross-check you, stalk you, check your Google Business Profile, check your website, see your reviews and authority, you won’t be taken seriously.

This is something people miss all the time. You see it constantly in groups: “How do I get work?” And people reply, “Just do this, just do that.” They’re missing the fundamentals.

The fundamentals need to be in place before outreach systems.

Media is super important — but you have to strategise.

You do not need to advertise across every platform. You just need to know exactly where your client hangs out and where you can market or remarket to them. That’s where your focus goes.

If you water down your focus across TikTok, LinkedIn, Facebook, etc., it gets diluted. Focus on the core areas where your clients actually are.

And don’t do random acts of marketing.

What usually happens when things go quiet is someone blasts out a random email about a “ceiling fan special today only.” It reeks of desperation.

That’s not the type of marketing to be doing.

In my opinion, your core media stack looks like this:

• Google & Google Business Profile
• Facebook & Instagram for local presence
• Email for attention and reactivation of past clients

That’s it.

Simple. Strategic. Consistent.

Media is just the vehicle that delivers your messaging to your client.

But media only takes you so far.

There will be stagnant stages in your electrical business that are fucking horrible. Stressful. Waiting for the next job to land.

Step one in finding work — whether you’re new or established and you’ve lost a big builder or referral source — is outreach to your close network.

Friends. Friends of friends. Family contacts. Mutual acquaintances.

There’s a full system behind it — I teach it in mentorship — but the point is this:

There are many avenues to find work:

Strategic partners.
 Trading partners.
 Business referrals.
 Regular referrals.
 Builders.
 Strata.
 Real estate.

But every single one has a system attached.

It’s not as simple as saying, “Can I have work?”

Now let’s say your messaging is working. Your media is working. Leads are coming in.

How are you handling them?

This, in my opinion, is the first star of your five-star review.

They’ve looked through the shop window. They liked what they saw. Now the shop owner walks out.

Are they a dickhead? Or are they brilliant?

That first phone interaction sets the tone.

If you’re under a house, covered in insulation, dragging a cable while your phone rings across the roof space and you think, “I’m not fucking answering that,” you’ve potentially just lost a lead.

People say, “If it’s important, they’ll call back.”

Wrong.

They’ll call back if they’re desperate — or if there’s no other electrician.

In cities, they’ll just call the next one.

That’s why I outsourced my phones.

An admin team answers my calls and emails. I don’t take calls in my electrical business anymore.

And here’s something interesting — because it’s females answering the phone, callers don’t try to diagnose their electrical problem over the phone. They don’t waste time. They either book a quote or book a job.

Your lead handling is paramount.

Then comes lead conversion.

You’ve got the lead in your system — but no money yet.

It’s like fishing.

You’re on a boat. You hook a massive fish. You reel it in. It’s nearly in the boat — and the line snaps because your gear wasn’t right.

The fish swims over to someone else. They land it.

That’s what happens when your back-end systems aren’t in place.

In my electrical business, I look at everything through dashboards and queues inside my job management software:

• New jobs
• Waiting on info
• Waiting on reply
• Needs quote
• Quote sent

It’s systematic.

Speed matters.

Pre-built pricing is absolutely paramount. If your pricing is ready to go, you can quote on the spot — remotely or onsite — and lock it in.

Where people drop the ball?

They go onsite. Chat to Mrs Smith. Say they’ll send the quote.

Then they get busy. Forget. Send it days later.

Mrs Smith replies: “Don’t worry about it. Another electrician did it yesterday.”

Devastating.

And it happens purely because the lead conversion system wasn’t tight.

That’s why I built tools for my members that speed up their quoting process and remove friction.

I hope you’ve taken something from this that you can deploy today.

That’s the during phase.

Next video is the after phase — delivering a world-class experience, maximising profit, retaining the client for life, and building the flywheel.

If you want to see it before anyone else, hit subscribe.

If you’re impatient and want more, there’s a 100-episode podcast linked below, plus a free marketing course.