Rooted In Tomorrow
We're a cooperative rooted in 100 years of forward-thinking. As a leading national podcast on rural issues, agricultural innovation, and the future of food systems, Land O'Lakes, Inc. is placing its owners, both farmers and local retailers, at the heart of creating a sustainable food future through rural communities and economic growth. Join host Kim Olson for stories, interviews, and insight - welcoming new guests on each monthly episode. Production copyright 2025 Land O'Lakes, Inc.
Rooted In Tomorrow
Co-Op strength: Combining national scale with local rural community impact
Being a cooperative gives Land O’Lakes, Inc. unique competitive advantages in producing and distributing agricultural products across the Midwest and Great Plains. Through a 100-year-old “Reverse Ownership” model, retail members own Land O’Lakes, while farmers retain decision-making power and hold company leadership accountable — a structure that strengthens rural communities and supports local economies from Minnesota, Iowa, and Wisconsin to North and South Dakota.
In our WinField United business, which ensures millions of acres of crops achieve optimal outputs, the cooperative model is our core advantage. Join host Kim Olson along with Brett Bruggeman, President of WinField United and Senior Vice President of Land O’Lakes, as they explore how farmer-led leadership drives innovation, sustainability, and growth for producers across the American Heartland.
Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms.
"Something Greater" will no longer be searchable content effective May 2022.
Check out Rootedintomorrow.com for more stories of incredible farmers!
Follow Land O'Lakes Inc at:
Facebook: www.facebook.com/LandOLakesInc
Instagram: @LandOLakesInc
LinkedIn: https://www.linkedin.com/company/landolakesinc/
Follow along with our other businesses.
Dairy: www.landolakes.com
Animal Nutrition: www.purinamills.com
Crop Protection: www.winfieldunited.com
Sustainability: www.truterraag.com
