Rooted In Tomorrow
We're a cooperative rooted in 100-years of forward-thinking. We're a different kind of company, grounded in a common cause ever since our founding in 1921 we have remained a cooperative. Land O'Lakes, Inc. is placing its owners, both farmers and local retailers at the heart of creating a sustainable food future. Join host Kim Olson for stories, interviews, and insight - welcoming new guests on each monthly episode. Production copyright 2024 Land O'Lakes, Inc. Formerly "Something Greater."
Episodes
41 episodes
Say cheese! From the farm to the food aisle, how we’re expanding new cheese offerings with our farmer owners.
Land O’Lakes is expanding! Into more cheese offerings. There’s a unique relationship between the farmers who own us, the cheese we produce and you ultimately buy at the grocery store. In this episode hear from Wisconsin farmer-owner Angie Feide...
•
Season 5
•
Episode 2
•
27:18
Why these interns found promise in charting a career path in agriculture.
What’s got Gen Z interested in agriculture? Hear two very different stories from Land O’Lakes interns who decided to pursue a career in agriculture. Plus, learn how we’re creating new early talent programs for a younger generation to land a car...
•
Season 5
•
Episode 1
•
32:50
That's a wrap! Season four comes to a close. Rooted In Tomorrow will be back soon.
Season four of the Rooted In Tomorrow podcast is in the books! Thanks for listening and sharing the stories of our farmers and their communities. While we plan, catch up on all the previous episodes of Rooted In Tomorrow. Subscribe...
•
Season 4
•
0:41
Connecting with consumer values and understanding buying behavior.
In this episode, Land O’Lakes Senior Vice President and Chief Strategy Officer Jason Trusley joins host Kim Olson. Inside baseball? Not here. We try to break down the path forward for our cooperative system and what it will take for us to conti...
•
Season 4
•
Episode 7
•
35:44
The young farmers thinking outside the box in rural Wisconsin
Weddings, workshops, quality beef, and pick your own produce. Meet the Wisconsin couple, Derek and Nicole Sippel who are introducing the “Art of Agriculture” to anyone who pays a visit to their Southeastern Wisconsin farm. Did we mention world-...
•
Season 4
•
Episode 6
•
30:09
How cooperative members drive our philanthropy efforts in their communities.
This episode highlights the most impactful areas of financial giving the past year and how it’s supporting the communities our cooperative members call home. Each year, Land O’Lakes, Inc. donates a portion of its pretax profits to ...
•
Season 4
•
Episode 5
•
30:20
Changing The Rural Narrative: From podunk to preferable.
Tyler Ribeiro is a fourth-generation farmer from Tulare, California. He’s amassed nearly 80,000 social media followers sharing life on the farm and daily moments in his rural community. He joins host Kim Olson to talk about the work being done ...
•
Season 4
•
Episode 4
•
35:42
Co-Op or Corp? Understanding the cooperative business model.
Consumers generally have positive attitudes about cooperatives. They are less sure about their level of understanding of what one is, how their purchases benefit members, and how an ownership structure is different from other business models. I...
•
Season 4
•
Episode 3
•
30:18
Innovating industry: Choosing work hours. Creating balance. Inside a Land O’Lakes manufacturing facility.
We're rethinking the norms of manufacturing by offering flexible work environments at our facilities. In this episode learn how flexibility supplemental income, and simply choosing your own hours to work can impact consumers, which is better fo...
•
Season 4
•
Episode 2
•
28:28
The influencer: The farmer documenting daily life on the farm
A new season of Rooted In Tomorrow kicks off with Alice Crothers. Alice helps run Long Green Farms in Rising Sun, Maryland, with her husband Caleb. Alice was raised in Knoxville, Tennessee, and met Caleb in college. The two ditched their lives ...
•
Season 4
•
Episode 1
•
29:23
We're on a break! New episodes of Rooted In Tomorrow will be back soon.
Season three of Rooted In Tomorrow is wrapped up. We'll be back soon with brand new episodes, new guests, and different topics. Check out all our stories from Land O'Lakes, Inc. Be sure to leave us a rating and review for the podcast on Spotify...
•
Season 3
•
1:20
Why a healthier food system begins at innovation with animal nutrition. Guest, Peter Karnezos of Purina Animal Nutrition
In this episode, we get the inside scoop about the exciting research happening now at the Purina Animal Nutrition Center that’s helping unlock the greatest potential of every animal. Our guest in this episode is Dr. Peter Karnezos. Peter is the...
•
Season 3
•
Episode 9
•
24:40
The field of innovation: Turning agtech tools on in an Indiana crop field.
In this episode hear how an Indiana corn field is being "turned on" with technology technology tools. 24-hour data collection and sampling is helping local farmers act on the future of food and sustainability. Guests on this ...
•
Season 3
•
Episode 10
•
34:24
Ag trends to come: With futurist Jack Uldrich
In this episode Kim welcomes on guest Jack Uldrich. Jack was a guest speaker this year at the Land O'Lakes, Inc. midyear meeting with farmers and members of the cooperative. He's a global futurist and keynote speaker that analyzes ...
•
Season 3
•
Episode 8
•
40:37
Telling the story of agriculture: A co-op member discussion with Land O’Lakes, CEO Beth Ford
The annual Mid-Year meeting at Land O’Lakes brings farmers and thought leaders together to discuss the future and current state of agriculture. In this episode we’re pulling back the curtain on what is typically a closed door discussion. <...
•
Season 3
•
Episode 7
•
25:44
Climate friendly isn't always cost effective: Removing risk for farmers to be part of the climate change solution.
Sustainable farming practices are essential for modern farmers to adopt on their land. However, changing an on-farm practice can cost a family farm a fortune or, put their crops and profits at risk. Doing the right thing for the environment als...
•
Season 3
•
Episode 6
•
36:12
The Dairy Equation: A family. A farmer. A cooperative. Celebrating dairy month and the people who bring you the butter.
In this episode, we break down the challenges facing the dairy industry and the ways Land O’Lakes continues to innovate and adapt to meet the moment on behalf of our farmer-owners.. Our guest for the episode is Heather Anfang, Senior Vice...
•
Season 3
•
Episode 5
•
25:31
The mom. The Farmer. The advocate; Driving policy change by getting personal.
As a farmer-owned cooperative, Land O'Lakes, Inc. Government Relations plays a key role in supporting the food and agriculture industry that thrives in rural communities. Part of the work is helping its members and local farmers ad...
•
Season 3
•
Episode 4
•
39:57
Rooted In Tomorrow: How a 100 year old cooperative sees it's future.
In this episode, Land O’Lakes Chief Marketing Officer Heather Malenshek joins us to discuss how we're helping bring to life the stories of our cooperative and position Land O’Lakes Inc. as a powerful enterprise working in service of our farmer ...
•
Season 3
•
Episode 3
•
36:46
Bringing connectivity to every corner and cornfield.
In this episode, we illustrate the often eye-opening issues facing those withoutbroadband connectivity and the work to get communities better connected. Bringing every American broadband access is the moonshot challenge of this gene...
•
Season 3
•
Episode 2
•
36:01
Combating climate change. Creating a sustainable future.
Guests on this episode: Truterra President Jason Weller and Nebraska farmer Lukas Fricke join host Kim Olson. Everywhere you look, organizations are making announcements about carbon markets. While some are talking a big gam...
•
Season 3
•
Episode 1
•
41:07
The podcast is back in 2022 with new episodes! Here's what we have in store.
Something Greater is back in 2022 with new episodes and guests! As the world was interrupted by COVID, farmers pressed on, producing food for a world facing countless challenges. This season, Something Greater features the innovators, the forwa...
•
Season 3
•
2:04
From Farmer to Fork: The family farmers who make your butter and how the cooperative gets it to your dinner table.
Land O’Lakes, Inc. includes 1,711 dairy family farmers. They are the backbone of our farmer-owned cooperative that has expanded to much more than butter in its nearly 100-year history. Before your food winds up on your dinner table, it takes a ...
•
Season 2
•
Episode 10
•
30:21
The small town labor shortage: How Land O'Lakes works to introduce new workers to Rural America
Bringing new workers, new families and new ideas to rural small towns mean that the town, its businesses, and schools can thrive for years to come. But recruiting new workers to those small towns can be a challenge. The talent pool is smaller V...
•
Season 2
•
Episode 9
•
32:07
Connecting rural America: An agtech alliance for the future with Land O'Lakes and Microsoft
Agriculture is more high-tech than ever before. From artificial intelligence to cloud computing technologies, there is so much innovation out there to support farmers in their efforts to be both profitable and sustainable. In order to leverage ...
•
Season 2
•
Episode 8
•
33:16