Rooted In Tomorrow

The small town labor shortage: How Land O'Lakes works to introduce new workers to Rural America

November 02, 2020 Land O'Lakes, Inc. Season 2 Episode 9
Rooted In Tomorrow
The small town labor shortage: How Land O'Lakes works to introduce new workers to Rural America
Show Notes

Bringing new workers, new families and new ideas to rural small towns mean that the town, its businesses, and schools can thrive for years to come. But recruiting new workers to those small towns can be a challenge. The talent pool is smaller Vs. large urban areas. The visibility for those jobs may not be as apparent in online job postings. The reality is, more people are moving away from small towns than they are moving in. Land O'Lakes, Inc. works directly with many of its ag business members to recruit talent to their small towns. 

When farmers do better, their local grain cooperatives and country stores do better. Therefore, their communities thrive which, if you eat food is good for all of us. This episode outlines the difficulties in bringing talent to small towns and how Land O’Lakes, Inc. is committed to rural vitality. 

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