Rooted In Tomorrow
We're a cooperative rooted in 100 years of forward-thinking. As a leading national podcast on rural issues, agricultural innovation, and the future of food systems, Land O'Lakes, Inc. is placing its owners, both farmers and local retailers, at the heart of creating a sustainable food future through rural communities and economic growth. Join host Kim Olson for stories, interviews, and insight - welcoming new guests on each monthly episode. Production copyright 2025 Land O'Lakes, Inc.
Rooted In Tomorrow
Why Member Engagement Matters: A Wisconsin Dairy Leader on Cooperative Strength in Rural America
In this episode, Pete Kappelman, a fourth-generation dairy farmer from Manitowoc County, Wisconsin, shares how member engagement fuels the long-term strength of farmer-owned cooperatives across the Upper Midwest. As the outgoing Chairman of the Board for Land O’Lakes, Inc., Kappelman explains why active ownership through voting, participation, and shared decision-making directly shapes the economic future of rural communities in states like Wisconsin, Minnesota, Iowa, and the Dakotas.
Gain a grounded perspective on how cooperatives support family farms, stabilize local economies, and create competitive advantages in a rapidly changing agricultural landscape. From leadership succession to market pressures, Kappelman highlights how engaged members play a pivotal role in sustaining rural vitality across America’s dairy heartland.
Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms.
"Something Greater" will no longer be searchable content effective May 2022.
Check out Rootedintomorrow.com for more stories of incredible farmers!
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Dairy: www.landolakes.com
Animal Nutrition: www.purinamills.com
Crop Protection: www.winfieldunited.com
Sustainability: www.truterraag.com
