Rooted In Tomorrow
We're a cooperative rooted in 100 years of forward-thinking. As a leading national podcast on rural issues, agricultural innovation, and the future of food systems, Land O'Lakes, Inc. is placing its owners, both farmers and local retailers, at the heart of creating a sustainable food future through rural communities and economic growth. Join host Kim Olson for stories, interviews, and insight - welcoming new guests on each monthly episode. Production copyright 2025 Land O'Lakes, Inc.
Rooted In Tomorrow
Combating climate change. Creating a sustainable future.
Carbon markets are everywhere these days — it feels like every organization is shouting about “saving the planet” while sipping their lattes. But Land O’Lakes, through its Truterra business, is putting action behind the buzz.
In this episode of Rooted In Tomorrow, host Kim Olson sits down with Truterra President Jason Weller and Nebraska farmer Lukas Fricke to talk about how Midwestern farmers are turning sustainable practices into real-world impact — for the environment, their families, and their communities. From Nebraska cornfields to Iowa soybean farms, these farmers are not just talking the talk about carbon credits and regenerative agriculture — they’re walking the walk, all while keeping their fields productive and profitable.
Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms.
"Something Greater" will no longer be searchable content effective May 2022.
Check out Rootedintomorrow.com for more stories of incredible farmers!
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Follow along with our other businesses.
Dairy: www.landolakes.com
Animal Nutrition: www.purinamills.com
Crop Protection: www.winfieldunited.com
Sustainability: www.truterraag.com
