The David Spisak Show
What happens when you get access to uncommon conversations with people who achieved the highest levels of success? Join David Spisak as he brings you inside the room where success stories are told by the people who lived them so that you can achieve your definition of success at an accelerated pace.
The David Spisak Show
The Ad Spend Black Hole: How to Increase Ad Performance in Your Dealership
In this episode, my guest is Jen Cole, the Chief Marketing Officer at Cars Commerce, alongside Jarrod Kilway, VP of Digital Operations at Casa Auto Group, and Ron Andrews, VP of Media & Digital Solutions at Cars Commerce. These folks have been in the trenches, building strategies that actually drive results, and they’re not holding back.
Because let’s be real… marketing in the auto industry feels like one giant mystery box. You pour money in, cross your fingers, and hope that somehow, miraculously, sales come out the other side. But here’s the million-dollar question:
- Do you actually know what’s working?
- Can you confidently say why a customer walked into your dealership?
- Or are you just throwing cash into the Google machine and hoping for the best?
Most dealers don’t have real accountability when it comes to their ad spend—and that’s exactly why we’re having this conversation.
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