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How to Compete With CarMax and Carvana on Your Own Turf with Rob Ruth

• David Spisak

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In this episode, my guest is Rob Ruth, Dealer Principal at Bob Ruth Ford in Dillsburg, Pennsylvania — a town of just under 3,000 people — and yet he’s moving over 350 used cars a month.

We talk about how that’s even possible. Not in theory. In practice. Rob breaks down how his team built a buying operation that rivals national players, why most dealers still miss the mark on used car growth, and what really creates long-term dealership success (hint: it’s not your inventory size or your showroom’s square footage).

You’ll learn:

  • How Rob went from washing cars as a kid to leading one of the highest-performing used car operations in the country
  • The behind-the-scenes of how they scaled from 50 to over 350 used sales per month
  • The practical steps they took to build a buying center that actually works — without burning out the team
  • Why small-market dealers have more opportunity than they think (if they’re willing to think differently)
  • And what Rob looks for when hiring — especially how he identifies young talent that can outperform seasoned vets

We also touch on legacy, leadership, and what it really means to create opportunity — not just for yourself, but for the people around you.

If you’ve ever thought, “How do I grow used without a second rooftop?” or “How do I build a culture that attracts talent instead of chasing it?” — this is your episode.

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David Spisak

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