How to Compete With CarMax and Carvana on Your Own Turf with Rob Ruth

In this episode, my guest is Rob Ruth, Dealer Principal at Bob Ruth Ford in Dillsburg, Pennsylvania — a town of just under 3,000 people — and yet he’s moving over 350 used cars a month.

We talk about how that’s even possible. Not in theory. In practice. Rob breaks down how his team built a buying operation that rivals national players, why most dealers still miss the mark on used car growth, and what really creates long-term dealership success (hint: it’s not your inventory size or your showroom’s square footage).

You’ll learn:

• How Rob went from washing cars as a kid to leading one of the highest-performing used car operations in the country
• The behind-the-scenes of how they scaled from 50 to over 350 used sales per month
• The practical steps they took to build a buying center that actually works — without burning out the team
• Why small-market dealers have more opportunity than they think (if they’re willing to think differently)
• And what Rob looks for when hiring — especially how he identifies young talent that can outperform seasoned vets

We also touch on legacy, leadership, and what it really means to create opportunity — not just for yourself, but for the people around you.

If you’ve ever thought, “How do I grow used without a second rooftop?” or “How do I build a culture that attracts talent instead of chasing it?” — this is your episode.

Connect with David Spisak to Achieve Exponential Growth:

• Linkedin: https://www.linkedin.com/in/davidspisak/
• Website: https://www.davidspisak.com
• Email: david@disruptivegrowthsolutions.com
• Phone: +1 (510) 604-0308
• Visit https://linktr.ee/spisakd for all our links

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