The David Spisak Show

The Brutal Truth About AI, Advertising, and the Future of Dealerships with Diana Lee

• David Spisak

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In this episode, I’m sitting down once again with Diana Lee, CEO and Co-founder of Constellation, and honestly, it probably won’t be the last time. Every time we talk, the conversation evolves. The insights deepen. The game changes.

We talk about why dealers must innovate now—not tomorrow, not next quarter—but right now. Diana unpacks why playing defense in this market is the fastest route to irrelevance, how AI is already separating the winners from the soon-to-be-forgotten, and why some dealers are unknowingly bleeding market share to more aggressive, data-savvy competitors.

We also talk about:

  • Why "cutting marketing" is one of the most dangerous moves a dealer can make right now.
  • The hidden market share wars happening in real-time that many dealers aren’t even aware of.
  • How true innovation isn’t just technology—it’s a mindset that should run through your entire organization.
  • Why most dealerships are missing critical data and how that’s costing them sales daily.

Diana also shares why Constellation is blowing up its own agency model (intentionally) and how AI agents are now doing in one second what used to take entire teams weeks.

This isn’t just another conversation about AI. This is about taking control of your future or watching it slip away to the dealers who do.

If you’ve ever wondered how to win in a soft market, how to stop playing small, or what real audacity looks like in action you need to hear this.

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David Spisak

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