Christeen Era, co-founder of the Green Profit Academy and founder of Core Growth Strategies. Christeen is an accounting and consulting professional who has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve stronger growth. In Profit First for Lawn Care and Landscape Companies, she provides an industry-specific toolbox to help the owners of these businesses manage their expenses and increase their gross profit margins to as high as 65%. 

With more than twenty years of experience in accounting and business consulting, Christeen understands that entrepreneurs start their businesses with the goal of living the life of their dreams, and her mission is to help them do exactly that. Passionate about helping her clients flourish and grow, she is a certified Profit First Professional, Pumpkin Plan Strategist, Fix This Next Advisor, QuickBooks Pro Advisor and Certified Accounting Professional. 

Steve Bousquet, the founder of American Landscape and Lawn Service and co-founder of the Green Profit Academy (GPA), calls himself a “blue-collar executive.” He is a certified nurseryman and Disney landscape designer. To save his business from going under in 2001, he devoted himself to financial business management, team building, people development, and strategic growth. He has consulted with dozens of lawn care and landscape companies, helping them identify target markets and plan growth strategies and explaining how to avoid making the same mistakes that he made.