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Green Profit Academy Pros Podcast
This show digs into the challenges of growing a Lawn Care and Landscape business while maximizing your profit. Whether you are just starting a lawn care and landscape business or have been in business for decades, whether you only have one service or several, our podcast has something for you.In this podcast, we will cover how you can:Maximize profitCreate leaders in your team so you can finally wear your CEO hat.Stop worrying about how you will pay your bills during the down season.Discover the hidden bleeds that kill profits.Generate more income while at the same time spending more time with your family.
Episodes
112 episodes
112-Proven Strategies to Unlock Your Business Growth
In this episode, Christeen Era and Steve Bousquet dive into actionable strategies and insights to help you unlock your business's potential. They discuss the importance of leveraging data-driven decision-making, overcoming operational bottlenec...
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Episode 112
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47:45
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111-Cracks and Crevices: Fixing Business Gaps in Lawn Care & Landscaping | Strategies for 2025 Success
In this episode, Steve Bousquet navigates through the concept of "cracks and crevices" within a business, using his own experiences from his lawn care and landscaping company to provide actionable advice for growth and stability. Steve delves i...
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Episode 111
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36:24
110-Sustainable Lawn Care Strategies: Expert Insights with John Huber | Green Industry Success
In this episode, Steve Bousquet is joined by long-time friend and industry pioneer, John Huber, to discuss four decades of navigating the ever-evolving green industry. From his work formulating environmentally sustainable products...
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Episode 110
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1:02:18
109-Top Books for Personal Growth and Business Success | Must-Reads for Entrepreneurs
In this unique episode, Christeen Era and Steve Bousquet step away from traditional business discussions and dive into the power of books and learning for personal and professional growth. They explore recent reads, including Mel ...
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Episode 109
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1:00:12
108-How to Build a Winning Team: The Ultimate Onboarding Guide for Success
-In this episode, Christeen Era and Steve Bousquet delve into the often-overlooked yet pivotal process of on-boarding. They unpack why on-boarding truly sets the tone for employee retention, team cohesion, and business success. Fr...
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Episode 108
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1:05:43
107-Mastering Hiring & Firing: Building the Team Your Business Deserves
In this episode, Christeen Era and Steve Bousquet tackle one of the most critical challenges for any business owner – hiring the right team and knowing when to let go. They share actionable insights on how to attract top talent, c...
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Episode 107
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1:01:51
106-Lawn Care & Landscaping Success: Marketing, Hiring, and Pricing Tips for 2025
In this episode, Christeen Era and Steve Bousquet provide actionable tips to ensure your business starts the 2025 season on the right foot. From effective marketing techniques like leveraging truck signage, QR codes, and social media, to utiliz...
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Episode 106
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1:06:18
105-Roar Review and Rant
In this solo episode of the podcast, host Steve Bousquet dives into the themes of “Roar, Review, Rant, and Revere” while sharing insights from his 42 years of experience in the lawn care and landscaping business. Steve reflects on his company's...
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Episode 105
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28:45
104-Mastering Pricing Strategies: Boost Profit & Efficiency in Your Business!
In this episode, Steve and Christeen dive deep into the critical topic of pricing strategy and how it can significantly impact the profitability and sustainability of your business. They discuss the essential components every business ow...
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Episode 104
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1:08:17
103 - Interview With Bob Tunzi
In this episode, Steve Bousquet is joined by long-time friend and peer, Bob Tunzi of Tunzi and Sons Landscaping, to discuss Bob’s over 30 years of experience in the landscaping industry. From starting his business in the early 1990s after a car...
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Episode 103
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1:04:06
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102 - When Your Pricing Strategy is Spot On, But Your Overhead Costs Are The Issue
In this episode, Steve Bousquet and Christeen Era take a deep dive into an often-overlooked aspect of business success—managing overhead costs. They break down the distinction between direct costs and overhead, explaining how expenses like rent...
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Episode 102
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56:38
101 - Mastering Business Success: How Benchmarking Strategies Boost Profitability and Growth
In this episode, Steve Bousquet and Christeen Era delve into the power of benchmarking as a tool to drive business success. They break down the concept of benchmarking, its significance, and how it can be utilized to measure performance ...
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58:24
100 - 100 Business Lessons for Lawn Care & Landscaping Success | Hiring, Delegation, & Profit First Tips
In this milestone 100th episode, Steve Bousquet and Christeen Era reflect on the journey that brought them here, sharing their most valuable lessons and takeaways from years of entrepreneurship, coaching, and hosting 99 prior episodes. From the...
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1:01:39
99 - Rick Wallace of Liquid Lawns
In this episode of the Green Profit Academy Pro's podcast, host Steve sits down with Rick Wallace, an accomplished entrepreneur running a thriving lawn care business. Rick shares his inspiring journey from starting at age 12 with a push mower t...
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1:15:20
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98 - Top 5 Ways to Make More Money in 2025
In this episode, Steve and Christeen discuss the top five ways small business owners can increase profitability in 2025. They dive into actionable strategies, including how to effectively raise your prices, stop offering low-profit services, an...
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55:31
97 - Planning and Goal Setting for Business Success
In this episode, host Christeen Era delves into the critical importance of planning and goal setting for achieving business success in today's fast-paced environment. She unpacks the concept of strategic planning and its role in efficiently all...
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26:23
96 - Interview with Jim Parker, The Lawn Boss: Maximizing the Sales Price of Your Business
In this episode, Christeen Era delves into the intricacies of maximizing the sales price of your business, a pivotal concern for any entrepreneur contemplating the sale of their company. Joined by Jim Parker, renowned as the "Lawn Boss" and a s...
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1:20:14
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95 - The Five Functions of Business
Join Christeen Era and Steve Bousquet in this engaging episode as they explore one of Steve's favorite business topics: the Five Functions of Business. As we step into 2025, they delve into how understanding these core functions—Marketing, Sale...
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1:03:05
94 - Harnessing Potential: Building Dynamic Teams with Gallup Strengths
Join Steve Bousquet and Christeen Era as they explore the transformative power of Gallup Strengths in both personal and professional settings. As we approach the start of a new year, this episode offers valuable insights into how identifying an...
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1:02:28
93 - Retention Revolution: Crafting Cultures That Stick
In this engaging episode, Christeen Era and Steve Bousquet explore the "Retention Revolution" and discuss how to craft organizational cultures that truly stick. They delve into the critical importance of employee retention, sharing personal exp...
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55:50
92 - How a Lawn Application Company Maximizes Profit in 5 Steps
Join Christeen Era and Steve Bousquet as they delve into the strategic steps that lawn application companies can take to maximize profitability. Drawing from their extensive experience in the green industry, they break down essential practices ...
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1:04:31
91 - Cultivating Success in the Botanical & Horticulture Business World with Leslie Halleck
In this enlightening episode, we welcome Leslie F. Halleck, a distinguished Certified Professional Horticulturist with a notable 27-year career in the horticulture industry. Leslie's extensive experience ranges from botanical field research to ...
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Episode 91
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1:05:58
90 - Steps to Ensure Your Pricing, Markups, and Margins Are Profitable
In this insightful episode, join hosts Christeen Era and Steve Bousquet as they delve into the critical topic of pricing strategies to ensure profitability in your business. As they navigate through the nuances of pricing markups and margins, t...
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57:54
89 - Back to Basics: Understanding the Profit First Methodology
Christeen Era & Steve Bousquet delve into the powerful and life-changing "Profit First" methodology. Join us as we examine the core principles of this innovative approach that promises to turn traditional accounting on its head, by putting ...
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Episode 89
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52:50
88 - From Lazy Sales to Connective Sales: Leveraging Digital Tools with a Personal Touch
Hosts Christeen Era and Steve Bousquet delve into the evolving landscape of sales in the lawn care and landscape industry. They reflect on the changing dynamics brought about by technology and discuss the pitfalls of relying solely on digital m...
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Episode 88
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49:27