The Real Business Podcast
The Real Business Podcast
Latest Episodes
How Your Brand Impacts Your Value and Sellability
Your brand is one of your most valuable intangible business assets. In this episode David Roth, serial entrepreneur, brand strategist, and founder of Get Stirred Up, joins Brian Trzcinski to discuss how branding, intellectual property, and cust...
Flipping the Script: Run Your Business Like You Might Sell Tomorrow
In this episode, we turn the tables and interview our host, MassMutual's Brian Trzcinski on why owners should always be “transaction-ready.” We cover how business owners can start planning without feeling overwhelmed by building the right advis...
Do You Own An Asset or The World's Most Stressful Job?
In this episode, Brian Trzcinski welcomes Jason Early, Founder and CEO of RISR, to open our 2026 series with an important question for business owners: Do You Own An Asset or The World's Most Stressful Job? Too often, owners don't alig...
Growth with Purpose: Creating Measurable Business Value
In this episode, MassMutual's Brian Trzcinski welcomes Jeff Armstrong, Director of Strategic Partnerships at Cultivate Advisors, to discuss ways business owners can begin building an effective value growth strategy. Research says value growth i...
Key Findings from MassMutual's Latest Research Study
In this episode, MassMutual's Brian Trzcinski welcomes Micah Brandenburg, President, Legendary Exits to discuss key findings from MassMutual's latest Business Owner Perspectives Study. Brian and Micah discuss topics ranging from value growth to...
