The Real Business Podcast
Business owners and entrepreneurs: This is YOUR podcast, focused on the challenges you face growing, sustaining, and ultimately exiting your business on YOUR terms. In each episode, host Brian Trzcinski welcomes experts who offer practical insights and guidance on how to coordinate your business goals with your personal financial needs.
Episodes
21 episodes
For A Successful Sale, Owners Need To Put in the Work
John Bartlett, Founder of Brentwood Growth, joins MassMutual's Brian Trzcinski to discuss what every business owner should know about the process of selling a business. In this episode, John and Brian discuss not just best practices for the sal...
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32:53
What Every Business Owner Needs to Know About Buy-Sell Agreements
A buy-sell agreement is one of the most common business planning strategies. It's vital to business continuity in the event of an unforeseen circumstance. And yet, it's one strategy that's often not implemented properly. In this episode, MassMu...
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39:51
Demystifying Strategies to Attract and Retain Top Talent
In this episode Brian welcomes David Curylo, Head of Workplace Retirement Solutions at MassMutual to discuss qualified plans and how they can be instrumental in attracting and retaining employees. Brian and David will discuss all the pros and c...
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34:44
Family Business Transitions From the Next Gen Perspective
In this episode, we welcome Allen Esrock, Founder of NxtGen Nexus. Allen was raised in a successful family business, but rather than take it over, he made the decision to pursue other career goals. Allen shares what makes the next generation of...
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37:04
What's Your "Endgame" as a Business Owner?
In this episode, Value Builder Senior Vice President Laura Ferguson joins us to discuss the importance of business owners documenting and communicating their "endgame." This crucial conversation can help owners more effectively run their busine...
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31:58
The Impact of Divorce on a Business Part 2: The Legal Ramifications
If you see divorce on the horizon and you haven't done any planning, it's probably already too late. Michael Lundy, Founding and Managing Partner at Older Lundy Koch Martino joins us for Part 2 on how a business can survive through a divorce.&n...
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29:11
The Impact of Divorce on a Business Part 1: The Valuation Ramifications
Of the six D’s we talk about in business continuity planning, divorce probably gets the least amount of attention. But during divorce proceedings, business owners face an average decline in revenue of $4,000-a-month! As a result, nearly one in ...
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27:09
The Decision Most Business Owners Aren't Making, and Why It's So Important
The decision to stay and grow your business versus the decision to leave and transition your business often puts a business owner at a crossroads. So rather than face the decision head-on, it gets delayed and ultimately made without much foreth...
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29:35
Let's Meet at the Intersection of Business and Personal Planning
In this epidode, Brian Trzcinski is joined by fellow CEPA and financial planning consultant Jarrod DeSantis of MassMutual to discuss the role the business plays in an owner's personal planning picture. They discuss the three "gaps" all business...
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30:22
Be Ready To Sell... Whether You Want To or Not
Mavrek CEO Martin Hanson has been in the business of selling businesses for over 30 years, coordinating thousands of transactions worth billions of dollars. In spite of all those deals, Hanson shares that not once, in all those years, has a bus...
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33:12
Be Ready For When the Business and the Personal Collide
In this episode, MassMutual's Brian Trzcinski welcomes veteran Financial Professional Rick Scruggs, of the firm Financial Designs, to discuss how life insurance can be an important component of not just a business owner's personal protection, b...
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31:45
Mitigating Risk: Insights from MassMutual's "Planning for the Unexpected" Study
In this episode, Brian Trzcinski welcomes CEO Coach and author Abby Donnelly to discuss key findings from MassMutual's latest research study "Planning for the Unexpected". This rank conversation includes real stories about business owners...
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42:11
Insights From The Business Transitions Sherpa
In this episode, MassMutual's Brian Trzcinski welcomes Laurie Barkman, aka "The Business Transition Sherpa" to discuss some key topics from her book The Business Transition Handbook. Hear Brian and Laurie discuss why business owners vi...
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36:55
The Intersection of Business Growth and Transferrable Value
Potential value is something business owners are very keen on understanding. Taking a strategic approach to growing value can not just benefit the business for today, but also the owner's financial outlook in the future. In this episode, Brian ...
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32:33
Coordinating the Needs of the Business with the Needs of the Family
Two words: Family and Business. The two are intrinsically connected, but often operate on divergent planes. In this episode, MassMutual's Brian Trzcinski welcomes Martha L. Sullivan, a CPA and consultant with The Family Business Consultin...
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34:49
Keep or Leave? A Major Decision Point for Business Owners
At some point in the lifecycle of a business, an owner must make a crucial decision—one that affects the business, family and employees. Do I stay and reinvest my time, energy and money in taking the business to the next level? Or do I leave an...
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33:21
How the 1% Budget is the Path to Effective Business Planning
Business planning is sound business strategy. Yet three areas often come between a business owner and the implemention of effective plans: time, perceived need, and money. In this episode, MassMutual's Brian Trzcinski focuses on how a lack of m...
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31:12
Decrease Business Risk, Increase Business Value
Selling a business is not easy. If it were, everyone would be doing it. And while, you may have built a profitable business, there's always inherent risks that could threaten the viability of the business and decrease your value. In this episod...
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30:47
Navigating Your Business Through Challenging Economic Times
The Real Business Podcast, presented by MassMutual, is hosted by business exit planning expert Brian Trzcinski. In this episode, we welcome entrepreneur, author and leadership expert Richard J. Bryan to offer his expertise on ways to recession-...
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25:39
Making Yourself Redundant In Your Business
Can you take a vacation without worrying about the integrity of your business? Have you delegated management decisions to your team? And if you plan to sell or transition your business to the next generation, will you or your presence be ...
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30:51
Family Business: What Comes First? The Family... or the Business?
Mom & Dad built the business, often sacrificing time at home or missing key moments in their children's lives. The kids have literally lived in the business, and may work in the business- but is it really their business? In this ep...
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41:46