Standout Startup Brands
This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.
Standout Startup Brands
Building a brand from scratch with Jared Henriques, Founder of Renga
In our first episode of Standout Startup Brands, I interview Jared Henriques, the founder and CEO of Renga, a brand strategy and design agency in Toronto.
Jared shares valuable insights on what it’s like to build a brand from scratch, how has an investment in brand pays off for early stage teams and some common pitfalls that marketers and founders can fall into when establishing their brand strategy.
Show Notes:
Follow Jared Henriques on Twitter and LinkedIn.
Learn more about Renga, Jared's brand strategy and design studio.
Learn more about Float, the much-loved spend management platform for Canadian SMBs.
Thanks for listening!