Standout Startup Brands
This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.
Episodes
21 episodes
Season 2 Wrap Up
In this last episode of Season 2, Janessa and Amrita take a look back at key themes from this past season.They cover:- How CMOs build brand teams- Memorable brand campaigns- The intersection of brand and demandAnd mu...
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Season 2
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Episode 11
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36:04
Shafqat Islam, CMO of Optimizely
Join Janessa Lantz as she interviews Shafqat Islam, the CMO of Optimizely. Shafqat discusses his unique marketing approach focused on speed, creativity, and risk-taking and shares details of Optimizely's bold campaign at the Adobe Summit.
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Season 2
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Episode 10
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43:18
Dave Kellogg, EIR at Balderton Capital
Dave Kellogg is well-known in B2B marketing circles thanks to his popular and sometimes contrarian blog Kellblog. In this episode, Dave emphasizes the importance of building trust and maintaining professional consistency in brand presentation. ...
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Season 2
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Episode 9
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41:53
Roger Figueiredo , CMO, #paid
In this insightful episode, we sit down with Roger, the CMO at #paid, to delve into the intricacies of influencer marketing, brand reputation, and creating memorable customer experiences. Roger, a prominent figure in the greater Toronto tech co...
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Season 2
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Episode 8
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23:18
Angela Singhal Whiteford - CMO, Corvus Insurance
Angela Whiteford, a repeat CMO with multiple exits, discusses her approach to brand and communications in Series C or D stage startups. Angela highlights the importance of having a strong point of view and leveraging partnerships to build...
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Season 2
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Episode 7
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41:01
Meagen Eisenberg - CMO Lacework
Meagen Eisenberg is the CMO at Lacework, former CMO at TripActions and MongoDB, and advisor to multiple successful startups. Her career spans 19 successful exits since 2011 as an operator and advisor, including 3 IPOs and 16 mergers and acquisi...
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Season 2
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Episode 6
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42:39
Jamie Barnett - Advisor and board member to high-tech startups
As an advisor and board member to high-technology startups, Jamie Barnett has taken on leadership roles in marketing, product, and customer success across top startups in cybersecurity, AI, DevOps, and IoT sectors. In this intervie...
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Season 2
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Episode 5
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37:11
Meghan Keaney Anderson, Head of Marketing at Jasper
This conversation with veteran marketing leader Meghan Keaney Anderson explores the importance of brand in marketing and the challenges of integrating brand and performance marketing. It highlights the role of values in shaping a company's bran...
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40:33
Tom Wentworth - CMO, Recorded Future
In this episode, we interview Tom Wentworth, CMO of Recorded Future and former CMO at high growth startups including Acquia and Optimizely.Tom shares his thoughts on everything from building internal brand teams to building brand as a s...
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Season 2
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Episode 3
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44:04
Maya Spivak - Brand Builder ex Segment, Gretel and Mux
Maya Spivak is a seasoned marketer who has built multiple beloved developer brands, most recently as the VP of Marketing at Gretel, as well as Mux, the video infrastructure platform, and Segment, joining when the company was only 60 people and ...
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Season 2
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Episode 2
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49:20
Jess Iandiorio, CMO of StarTree
On today’s episode we are interviewing Jess Iandiorio, a repeat startup CMO currently at StarTree, and previously at unicorns including Starburst, Mirakl and Acquia. She covers how to budget for brand, why brand design matters, and how brand fu...
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Season 2
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Episode 1
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31:34
Launching A Big Brand Campaign
Welcome to Season 2! Today I mix things up with a solo episode, sharing my experience launching my first out of home (OOH) campaign.I cover:When and why to consider running a brand campaignHow we launched our first ...
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22:50
Building a brand team with Moly Milosovic
Moly leads the Brand Marketing and Communications team at Jobber, one of Canada’s fastest growing companies. She manages a team of 12 people dedicated to growing awareness of Jobber and building a global community of passionate and supportive h...
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29:14
Being CMO at a public company with Kathy Bryan
What is like to lead marketing at a public company? Kathy Bryan, EVP and Head of Marketing at Electives joins me today. She shares her experience joining a company as the first marketing leader and through their acquisition and IPO. In th...
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Season 1
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Episode 7
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27:43
Building a Challenger Brand with Marissa Homère
Marissa Homère, VP Marketing at Irwin is a true revenue-focused marketer. She shares lessons learned along her career journey covering everything from marketing leadership titles, where brand building fits in the life of a newer brand, an...
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Season 1
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Episode 6
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41:29
Coaching marketing leaders with Mitch Solway
Mitch Solway was one of Canada's first marketing leaders to achieve repeat success building startup brands like Freshbooks, Lavalife and Vidyard. Today he is a respected fractional CMO and coach to other marketing leaders.In this episod...
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Season 1
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Episode 5
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35:02
Becoming a well rounded brand builder with Nadia Milani, VP Marketing at Proposify
Marketing today is a broad function. Most marketing leaders start their career in one area of marketing - like demand gen, and then as they progress into leadership roles, they are responsible for brand, demand, product marketing, and sometimes...
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Season 1
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Episode 4
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26:00
Bringing big brand experience to startups with Sean Mathews
What can startups learn from their bigger brand counterparts? That’s one of the questions I posed to Sean Mathews, who left agency life to join RBC Ventures and work with their portfolio of startups. We cover everything from defining brand stra...
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26:42
Joining a startup as the first marketer with Manuela Bárcenas
Being marketer #1 at a startup is not for the faint of heart. I describe it as trying to plant the roots of a new tree while standing in the middle of a tornado.Manuela Bárcenas knows exactly what I mean, as someone who joined Fellow as...
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Season 1
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Episode 2
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33:06
Building a brand from scratch with Jared Henriques, Founder of Renga
In our first episode of Standout Startup Brands, I interview Jared Henriques, the founder and CEO of Renga, a brand strategy and design agency in Toronto.Jared shares valuable insights on what it’s like to build a brand from scratch, how...
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Season 1
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Episode 2
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31:50
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