Standout Startup Brands
This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.
Standout Startup Brands
Joining a startup as the first marketer with Manuela Bárcenas
Being marketer #1 at a startup is not for the faint of heart. I describe it as trying to plant the roots of a new tree while standing in the middle of a tornado.
Manuela Bárcenas knows exactly what I mean, as someone who joined Fellow as not just the first marketer, but also the first non-technical employee outside of its founders.
In this episode Manuela shares:
- What she did in Year One
- Which investments Fellow made to build their brand
- How brand and growth intersected
Show Notes:
Follow Manuela Bárcenas on LinkedIn and Twitter.
Learn more about collaborative meeting app Fellow.
Thanks for listening!