Standout Startup Brands
This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.
Standout Startup Brands
Becoming a well rounded brand builder with Nadia Milani, VP Marketing at Proposify
Marketing today is a broad function. Most marketing leaders start their career in one area of marketing - like demand gen, and then as they progress into leadership roles, they are responsible for brand, demand, product marketing, and sometimes in-house creative. My guest today, Nadia Milani, VP Marketing at Proposify, has done it all, and shares how she transitioned from the brand side of marketing to demand gen to leadership roles at multiple startups.
Show Notes:
Connect with Nadia Milani on LinkedIn
Learn more about Proposify at www.proposify.com
Thanks for listening!