Standout Startup Brands
This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.
Standout Startup Brands
Coaching marketing leaders with Mitch Solway
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Amrita Gurney
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Season 1
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Episode 5
Mitch Solway was one of Canada's first marketing leaders to achieve repeat success building startup brands like Freshbooks, Lavalife and Vidyard. Today he is a respected fractional CMO and coach to other marketing leaders.
In this episode we talk about:
- Whether you should work for a CEO who doesn't "get" marketing
- Common mistakes startup marketing leaders struggle with
- How to grow from being a Director of Marketing to a VP Marketing
Show notes:
Find Mitch on LinkedIn: https://www.linkedin.com/in/mitchsolway/
Thanks for listening!