Standout Startup Brands

This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.

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Standout Startup Brands

Building a Challenger Brand with Marissa Homère

June 08, 2023 • Amrita Gurney • Season 1 • Episode 6

Marissa Homère, VP Marketing at Irwin is a true revenue-focused marketer. She shares lessons learned along her career journey covering everything from marketing leadership titles, where brand building fits in the life of a newer brand, and how to build trust and respect with your finance counterparts.

You can find Marissa at: https://www.linkedin.com/in/marissahomere/

Learn more about Irwin at: https://www.getirwin.com/

Thanks for listening!