Standout Startup Brands
This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.
Standout Startup Brands
Building a brand team with Moly Milosovic
Moly leads the Brand Marketing and Communications team at Jobber, one of Canada’s fastest growing companies. She manages a team of 12 people dedicated to growing awareness of Jobber and building a global community of passionate and supportive home service entrepreneurs.
In today's episode Moly shares how she built the brand team to include community, social media, events and communications specialists. She also shares the practical adjustments required as teams and companies grow. And finally, she shares advice for marketers who have social media in their portfolio.
Follow Moly on LinkedIn at https://www.linkedin.com/in/molymilosovic/
Thanks for listening!