Standout Startup Brands
This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.
Standout Startup Brands
Launching A Big Brand Campaign
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Amrita Gurney
Welcome to Season 2! Today I mix things up with a solo episode, sharing my experience launching my first out of home (OOH) campaign.
I cover:
- When and why to consider running a brand campaign
- How we launched our first OOH campaign for Float
- What I learned, and what I would do differently in future
Thanks for listening!