Standout Startup Brands

This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.

All Episodes

Standout Startup Brands

Maya Spivak - Brand Builder ex Segment, Gretel and Mux

April 17, 2024 • Amrita Gurney and Janessa Lantz • Season 2 • Episode 2

Maya Spivak is a seasoned marketer who has built multiple beloved developer brands, most recently as the VP of Marketing at Gretel, as well as Mux, the video infrastructure platform, and Segment, joining when the company was only 60 people and leaving shortly after its 10x growth in size and ARR, when it was acquired by Twilio for $3.2B.

In this episode we discuss category creation, brand's impact on demand, and getting buy-in for brand campaigns.

To learn more:

Maya Spivak on LinkedIn
Beloved Tech Brands Conference

Thanks for listening!

Episode is Live

Thanks for listening!