Standout Startup Brands
This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.
Standout Startup Brands
Tom Wentworth - CMO, Recorded Future
In this episode, we interview Tom Wentworth, CMO of Recorded Future and former CMO at high growth startups including Acquia and Optimizely.
Tom shares his thoughts on everything from building internal brand teams to building brand as a strategic asset to why standout brands go beyond marketing teams to bring together a truly integrated approach to awareness, positioning and trust building.
Follow Tom Wentworth on LinkedIn
Tom's presentation on Brand Fuels Demand
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