Standout Startup Brands
This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.
Standout Startup Brands
Jamie Barnett - Advisor and board member to high-tech startups
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Amrita Gurney and Janessa Lantz
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Season 2
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Episode 5
As an advisor and board member to high-technology startups, Jamie Barnett has taken on leadership roles in marketing, product, and customer success across top startups in cybersecurity, AI, DevOps, and IoT sectors.
In this interview Jamie shares
- Which roles that are important in brand work
- The evolution of the role of visual identity in the last 10 years
- The importance of prioritizing brand work and the psychology behind consistency and trust
Follow Jamie on LinkedIn and Medium.
Thanks for listening!