Standout Startup Brands
This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.
Standout Startup Brands
Meagen Eisenberg - CMO Lacework
Meagen Eisenberg is the CMO at Lacework, former CMO at TripActions and MongoDB, and advisor to multiple successful startups. Her career spans 19 successful exits since 2011 as an operator and advisor, including 3 IPOs and 16 mergers and acquisitions.
In today's episode, Meagen shares how the brand leader's job is to get everyone aligned and consistent, how she operationalizes the brand at Lacework, and all the details of their infamous CISO Barbie campaign.
Follow Meagen on LinkedIn.
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