Standout Startup Brands
This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.
Standout Startup Brands
Roger Figueiredo , CMO, #paid
In this insightful episode, we sit down with Roger, the CMO at #paid, to delve into the intricacies of influencer marketing, brand reputation, and creating memorable customer experiences. Roger, a prominent figure in the greater Toronto tech community, shares his journey and strategies for building and maintaining a strong brand from the ground up.
Learn how to focus on brand reputation and credibility from the very beginning, even with limited resources. Discover the optimal way to organize your marketing team for maximum impact, regardless of your company's size. Understand how to leverage influencers in both B2C and B2B spaces to enhance your brand's reach and reputation.
Follow Roger on LinkedIn.
Thanks for listening!