Standout Startup Brands
This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.
Standout Startup Brands
Shafqat Islam, CMO of Optimizely
Join Janessa Lantz as she interviews Shafqat Islam, the CMO of Optimizely. Shafqat discusses his unique marketing approach focused on speed, creativity, and risk-taking and shares details of Optimizely's bold campaign at the Adobe Summit.
Shafqat also shares his journey from founding Welcome to leading marketing at Optimizely, offering insights into brand investment strategies at different growth stages. He emphasizes the importance of community, thought leadership, and exceptional content.
Find Shafqat Islam and learn more about Optimizely at:
- LinkedIn: Shafqat Islam
- Website: Optimizely
Thanks for listening!