Standout Startup Brands
This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.
Standout Startup Brands
Season 2 Wrap Up
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Amrita Gurney and Janessa Lantz
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Season 2
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Episode 11
In this last episode of Season 2, Janessa and Amrita take a look back at key themes from this past season.
They cover:
- How CMOs build brand teams
- Memorable brand campaigns
- The intersection of brand and demand
And much more.
Thanks for listening!