Michelle Troop
Michelle Troop is the Chief Revenue Officer of Ai4, the world’s largest AI event, recently acquired by CloserStill Media. With over 35 years of experience across trade shows, consumer events, and conferences, she has built and scaled industry-leading brands including InsureTech Connect (ITC), Mobile Apps Unlocked (MAU), and LeadsCon—all of which reached critical mass and were acquired by Clarion and Access Intelligence. Earlier in her career, she helped launch the original PlayStation globally and rebuilt top shows into Trade Show Top 35 events. At Ai4, she helped transform the event from 300-person gatherings into an 8,000+ attendee global platform. Michelle is passionate about building not only great events but also high-performing teams. She lives in Dallas with her husband and is dedicated to animal rescue and good wine.