The Revenue Room™, by H2K Labs
Welcome to The Revenue Room™, brought to you by H2K Labs. Our podcast is designed for CEOs and their revenue-critical executive teams leading media, events, data/info, and marketplace businesses. We focus on boosting revenue, enhancing profitability, and elevating enterprise value. Each episode delves into cutting-edge data-driven strategies to accelerate revenue, manage risks, and establish scalable, predictable processes. We also discuss elevating revenue to the core of operational excellence, empowering you to consistently outperform your competitors.
Episodes
55 episodes
Why Your Next Revenue Stream Isn't More Content - It's Saving Your Audience Time
In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen and David explore how B2B media companies can shift from chasing volume to delivering efficiency. Instead of overwhelming audiences with endless information, the winning strate...
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Season 2
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Episode 28
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56:21
Why Traffic-Reliant Media is "Done For" (And Why Media + Events + Data Wins)
In this episode of The Revenue Room, host Heather Holst-Knudsen sits down with Jacob Donnelly, founder of A Media Operator (AMO). They discuss why media business models built on algorithmic traffic are operating on borrowed time, and why anyone...
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Season 2
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Episode 27
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55:07
Turning Your Passive Data Lake into an Active Revenue Stream
In this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with Max Gabriel, the Co-Founder and CEO of Markus AI. Drawing on his extensive experience as the former Chief Transformation Officer at Informa and leading tech transfo...
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Season 2
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Episode 28
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57:49
How the Next Audience Is Rewriting the Media Business Model
In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Billy Carney, Co-Founder of RocaNews, to...
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Season 2
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Episode 29
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43:25
Leadership Secrets to Navigating Nonstop Change with Laura Molen
In this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with visionary media and advertising executive, President and Founder of Monarch Advisory Collective, Laura Molen. With a career spanning MTV Networks, Paramount, Univis...
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Season 2
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Episode 26
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52:10
Beyond the Booth: How to Engineer Ecosystems that Compound Revenue
Revenue isn't just about transactions; it's about creating ecosystems where value compounds across multiple stakeholders. In this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with
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Season 2
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Episode 25
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51:19
How Event Leaders Use AI Without Killing Creativity and Connection with Doug Emslie
In this episode, host Heather Holst-Knudsen is joined by industry titan Doug Emslie, Chairman, Cuil Bay Capital & Raccoon Media Group; former CEO, Tarsus Group With a career ...
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Season 2
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Episode 24
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41:07
Your “All Green” Dashboard Is Lying to You | A CEO’s Guide to Revenue Truth
In this engaging conversation, Taylor Kessel-Salomonsson, Chief Growth Officer at
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Season 2
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Episode 23
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54:09
From Fragmented Events to Category Powerhouses: Inside Hyve’s Growth Engine
In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Mark Shashoua, CEO of Hyve Group, to unpack how Hyve has built a portfolio of market-leading, founder-led events backed by private equity while maintaining p...
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Season 2
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Episode 22
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47:32
Why Capital Alone Is Failing Event Founders and What Actually Builds Scalable IP
In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen is joined by Marilu Paez, managing director and co-founder of Events Venture Group (EVG), for an insightful conversation on why operational know-how and strategic guidan...
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Season 2
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Episode 21
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43:35
Why LinkedIn Rewards Clear Leadership, Not More Content
In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen is joined by Lia Bliss, CEO of Bliss Magic Consulting, for a timely and eye-opening conversation on why LinkedIn has become one of the most misunderstood yet mo...
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Season 2
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Episode 20
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40:05
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Truth, Trust, and Experience: Protecting Brand Value in the Age of Deepfakes with Philip Thomas
In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Philip Thomas, Chief Creative Officer at Informa PLC and Chairman of Cannes Lions, to unpack why creativity, experience, and human connection hav...
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Season 2
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Episode 24
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50:18
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Why Scaling Leaders Don’t Build Alone—and What Isolation Costs with Jason Bateman
In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Jason Bateman, Vice President of Community at XPRIZE,...
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Season 2
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Episode 23
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49:48
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From Beanie Babies to Big Data: Why Your Company’s "Dormant" Assets Are Worth More Than Your Core Business
In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Janice Liu, the Mantis Group CEO reveals why "every company is a data company" whether they like it or not. Janice breaks down her proprietary methodolog...
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Season 2
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Episode 18
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49:21
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Media for Equity: How Media Companies Can Fuel Growth in Consumer Brands with Diana Florescu
In this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Diana Florescu, Founder and CEO of Media for Growth, to unpack one of the most powerful alternative funding models reshaping consumer brand g...
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Season 2
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Episode 19
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54:51
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Lose Slowly or Lose Suddenly: The Uncomfortable Truth About Relevance
In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Christine Shaw, CEO and President of Naylor Association Solutions, to explore how modern associations are transforming their business models in a data-driv...
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Season 2
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Episode 17
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44:12
The Blind Spot Slowing Down B2B Media Growth
In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Sean Griffey, co-founder and former CEO of Industry Dive, one of the biggest B2B media success stories of the past decade.Sean shares the real playbook beh...
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Season 2
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Episode 16
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50:17
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The Strategic Shift Behind EndeavorB2B's Growth and Why It Matters for the Entire Industry
In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Amanda Landsaw, Chief Marketing Off...
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Season 2
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Episode 15
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52:13
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Patterns, People, and the Power of Authentic Leadership: My Conversation with Blair LaCorte
In this powerful and wide-ranging conversation, Heather Holst-Knudsen sits down with Blair LaCorte—Founder and Managing Director of LaCorte Ventures —to unpack what truly drives performance, transformation, and long-term success in busin...
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Season 2
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Episode 14
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1:05:08
Unlocking the Untapped Power of Attendee Advocacy with InGo CEO, Michael Barnett
In this insightful conversation, Heather Holst-Knudsen sits down with Michael Barnett, CEO of InGo, and a leading expert in digital transformation and data-driven business strategies to explore the systems, processes, and leadership approaches ...
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Season 2
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Episode 13
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46:03
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The Future of Media Is Data-Fueled: How Future PLC & Bombora Are Rewriting the Rules of Revenue
In this powerful conversation, Heather Holst-Knudsen sits down with two industry innovators—Allison Markert of Future PLC and Jaime Schultheis of
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Season 2
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Episode 12
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49:43
From Startup to Scale: Jerry Li’s Playbook for the Next Economy
In this episode of Revenue Room™, Jerry Li shares his hard-won lessons on building, scaling, and thriving in the age of AI. From navigating the leap from startup scrappiness to sustainable scale, to reshaping work and leadership for the next ec...
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Season 2
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Episode 11
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51:03
Branded or Buried: Pete Pachal on Why AI Will Expose the Real Value of Media
In this episode of The Revenue Room™, Pete Pachal, founder of The Media Copilot and longtime tech journalist, joins Heather Holst-Knudsen for a sharp, future-forward conversation on how AI is reshaping the media landscape. From the decline of b...
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Season 2
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Episode 10
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56:24
Owning the Room: Samantha Skey on AI, Imposter Syndrome, and Leading with Intention
In this episode of The Revenue Room™, Samantha Skey, CEO of SHE Media, shares her bold, human-centered take on leadership, AI disruption, and the future of digital publishing. From reframing imposter syndrome as a systemic issue to building a d...
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Season 2
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Episode 9
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47:00
