The Revenue Room™, by H2K Labs
Welcome to The Revenue Room™, brought to you by H2K Labs. Our podcast is designed for CEOs and their revenue-critical executive teams leading media, events, data/info, and marketplace businesses. We focus on boosting revenue, enhancing profitability, and elevating enterprise value. Each episode delves into cutting-edge data-driven strategies to accelerate revenue, manage risks, and establish scalable, predictable processes. We also discuss elevating revenue to the core of operational excellence, empowering you to consistently outperform your competitors.
The Revenue Room™, by H2K Labs
The Revenue Room™ Podcast with Matt Reilly, CEO, Fusable
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, Heather Holst-Knudsen and Matt Reilly discuss the transformation of Fusable, a 110-year-old data-driven business spun off from Randall-Reilly. Matt shares insights on leading a legacy business into a new era with a startup mentality, the integration of data and AI for competitive advantage, and the importance of aligning with customer needs. They also cover RevvedUP 2025, an invitation-only event for CEOs and revenue-critical teams.
Key Topics:
RevvedUP 2025: Heather announces the upcoming event designed for CEOs and C-suite leaders to discuss data-driven enterprise value.
Fusable’s Transformation:
- Fusable’s evolution from a media company to a data-focused organization.
- Reilly describes the brand's history, customer relationships, and the company's focus on data integration to improve client outcomes.
Challenges and Opportunities as a "110-Year-Old Startup":
- Adopting a culture that embraces both legacy strengths and modern innovation.
- Transitioning from a media-centered model to a "data-first" company, driving relevance in clients' operational workflows.
Strategic Pilots and ROI:
- Matt emphasizes piloting before scaling. A recent pilot achieved a 10x ROI, demonstrating the potential of Fusable’s integrated data approach.
- The pilot's success led to full-scale implementation and improved data accessibility for clients.
Customer Success and Sales:
- Fusable’s shift from "selling data by the pound" to offering tailored data solutions.
- Cross-functional teams focus on customer needs, providing a unified experience across data assets and support.
Data Ethics and Security Concerns:
- Privacy, security, and data ethics are priorities, especially as Fusable integrates advanced AI capabilities.
- Concerns include the risks of data misuse and the necessity for robust security protocols.
Talent and Cultural Alignment:
- Importance of building a workforce aligned with Fusable’s growth vision.
- Reilly's approach to talent development through the "Fusable Academy" ensures employees adapt to the company's data-first strategy.
Advice for CEOs: For leaders navigating data transformation, Matt underscores starting with client-driven pilots and incremental improvements.
About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.
About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.
Learn more or apply for membership at info.h2klabs.com/apply-cxo.
.jpg)