The Revenue Room™, by H2K Labs
Welcome to The Revenue Room™, brought to you by H2K Labs. Our podcast is designed for CEOs and their revenue-critical executive teams leading media, events, data/info, and marketplace businesses. We focus on boosting revenue, enhancing profitability, and elevating enterprise value. Each episode delves into cutting-edge data-driven strategies to accelerate revenue, manage risks, and establish scalable, predictable processes. We also discuss elevating revenue to the core of operational excellence, empowering you to consistently outperform your competitors.
The Revenue Room™, by H2K Labs
The Revenue Room™ with Paul Miller, CEO, Questex
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, host Heather Holst-Knudsen, CEO of H2K Labs, dives deep into the intersection of leadership, innovation, and data-driven strategy with Paul Miller, CEO of Questex. Paul shares his journey of transforming Questex into a cutting-edge, data-centric organization, discusses key lessons in navigating remote leadership, and offers insights into building growth strategies in today’s fast-paced business environment. Whether you’re leading a team or looking to stay ahead in your industry, this episode delivers actionable takeaways and inspiration.
Key Announcement: Don’t miss RevvedUP 2025, happening February 25–27, 2025, in Sarasota, Florida! This exclusive, invitation-only event is designed for CEOs and their revenue-critical C-suite teams to explore strategies for leveraging data, AI, and digital innovations to drive growth. Learn more at h2klabs.com/revvedup.
Highlights:
Questex Evolution:
- Paul reflects on his six years as CEO of Questex, emphasizing a data-driven transformation to enhance products and customer engagement.
- The impact of the pandemic and navigating the shift to remote teams.
Data-Driven Innovation:
- Leveraging centralized data to guide editorial, product development, and business strategy.
- Paul shares examples of how Questex uses customer insights to steer content and events, such as tailoring healthcare event tracks to trending topics like drug affordability.
Private Equity and Growth:
- Paul's insights into evolving private equity metrics, focusing more on top-line growth driven by data.
- The role of clean, accurate databases in acquisition decisions and overall strategy.
New Revenue Streams:
- Launch of innovative events, such as a successful hotel-focused trade show co-created with the American Hotel Lodging Association.
- The integration of digital and live event strategies, such as leveraging social media for the beauty industry.
Challenges in the Go-to-Market Strategy:
- Post-pandemic sales challenges, such as engaging customers remotely and navigating longer sales cycles.
- Paul emphasizes back-to-basics sales training and understanding customer needs.
RevvedUp 2025 and Industry Collaboration:
- Heather and Paul discuss the importance of cross-industry learning to tackle mode
About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.
About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.
Learn more or apply for membership at info.h2klabs.com/apply-cxo.
.png)