The Revenue Room™, by H2K Labs
Welcome to The Revenue Room™, brought to you by H2K Labs. Our podcast is designed for CEOs and their revenue-critical executive teams leading media, events, data/info, and marketplace businesses. We focus on boosting revenue, enhancing profitability, and elevating enterprise value. Each episode delves into cutting-edge data-driven strategies to accelerate revenue, manage risks, and establish scalable, predictable processes. We also discuss elevating revenue to the core of operational excellence, empowering you to consistently outperform your competitors.
The Revenue Room™, by H2K Labs
Patterns, People, and the Power of Authentic Leadership: My Conversation with Blair LaCorte
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this powerful and wide-ranging conversation, Heather Holst-Knudsen sits down with Blair LaCorte—Founder and Managing Director of LaCorte Ventures —to unpack what truly drives performance, transformation, and long-term success in business and in life.
Blair has led and scaled companies across aviation, entertainment, AI, private equity, and tech. He’s built the world’s largest private charter airline, run the global leader in live event production, navigated major turnarounds, and coached some of the highest-performing CEOs in the country. But what makes this episode extraordinary is his radical clarity about why businesses win—and why leaders fail.
Together, Heather and Blair dive into the essential truths leaders often overlook:
how to identify the “one thing” that matters in your business model, why patterns and people are the real drivers of performance, how AI is reshaping the workforce, and why self-awareness—not strategy—is a CEO’s greatest competitive advantage.
They also explore Blair’s work in longevity and healthspan at the Buck Institute, what CEOs can learn from athletes, and why community, authenticity, and curiosity may be the most powerful business levers of all.
Why Listen
This episode is essential for leaders who are navigating:
- Business model transformation
- AI-driven shifts in operations, talent, and sales
- Scaling teams while reducing complexity
- Decision-making under pressure
- Personal performance, energy, and longevity
- Building communities and tribes that accelerate growth
If you're a CEO, founder, investor, or ambitious operator who wants to grow smarter—not just harder— This conversation is a blueprint for leading, scaling, and thriving in the new era of business.
About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.
About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.
Learn more or apply for membership at info.h2klabs.com/apply-cxo.
[00:00–05:00] Origins, Authenticity & Early Lessons
Heather introduces Blair LaCorte and his career across aviation, entertainment, tech, and investing. Blair shares a defining early-career moment that taught him the power of authenticity and candor.
[05:00–12:00] The “One Thing That Matters” in Every Business
Blair explains why every successful company has a single business-model driver that determines profitability—and how leaders often miss it. Examples span aviation utilization, talent in live events, and mapping at Autodesk.
[12:00–20:00] Strategy = Knowing What Not to Do
They discuss how focusing on fewer priorities, not more ideas, drives growth. Blair stresses the role of math + human psychology in all sales and business models.
[20:00–29:00] Macro vs. Adaptability (and Why Winners Win)
Success hinges on timing and the willingness to learn. Blair explains why few entrepreneurs win big twice and warns against repeating old playbooks.
[29:00–37:00] AI Is Reshaping Talent, Sales & Competitive Advantage
AI is eliminating repetitive work, including entry-level software jobs, while supercharging sales teams with research, coaching insights, and precision prospecting. AI becomes both a threat and a moat.
[37:00–44:00] Leadership DNA: Performance + Personal Health
Blair shares the PPE Axis framework linking business performance with mental health, personal habits, relationships, and self-awareness. CEOs need both strands to scale sustainably.
[44:00–49:00] Community, Masterminds & the Power of Tribe
Blair walks through the origin of his CEO mastermind (Axis) and why curiosity, generosity, and shared learning are the criteria for membership.
[49:00–60:00] Longevity & Healthspan: What Leaders Need to Know
As Vice Chair of the Buck Institute, Blair breaks down healthspan vs. lifespan and the “Core Four” of longevity: connection, movement, fuel, sleep, and environment.
[60:00–End] Habits That Extend Your Healthy Years
He shares simple, science-backed habits—intermittent fasting, moving every hour, consistent sleep, glucose monitoring—that add years of high-quality life.
