The Strategic Shift Behind EndeavorB2B's Growth and Why It Matters for the Entire Industry

In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Amanda Landsaw, Chief Marketing Officer at EndeavorB2B, to unpack how one of the industry’s largest B2B media and intelligence platforms is transforming into a modern data-driven growth engine.

From rebranding a legacy publisher into a full-scale intelligence business, to redefining audience value, to building privacy-first data systems that still unlock revenue—Amanda offers a candid, strategic look at what it really takes to scale in an AI-powered, fast-moving B2B landscape.

They also dive deep into the new role of the CMO, the rise of audience lifetime value as a mission-critical KPI, the realities of sales–marketing alignment, and how organizations can responsibly integrate AI without slowing their teams down.

Why Listen

This episode is essential for leaders who are:
- Navigating the shift from legacy media to intelligence-driven business models
- Building scalable, privacy-first data strategies
- Reimagining sales–marketing alignment for a multi-product world
- Preparing teams for AI adoption without overwhelming them
- Redefining audience engagement, value, and lifetime impact

If you’re a CEO, CMO, CRO, or revenue-critical leader building for 2026 and beyond, this conversation is a blueprint for modern transformation.

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.

Transcript

00:00 – 01:42 | Introduction to Amanda Landsaw
Heather introduces Amanda Landsaw, CMO of Endeavor B2B, highlighting her background in audience development, marketing leadership, and privacy. The episode tees up a discussion on rebranding, data, AI, revenue, and the evolution of modern B2B media.

01:42 – 03:41 | Why Endeavor Rebranded
Amanda explains that Endeavor outgrew the “Business Media” label as it acquired companies and expanded into data, intelligence, and marketing solutions. The new Endeavor B2B brand better reflects its broader offerings, while media remains the foundation for trusted audience engagement.

03:41 – 07:44 | Shifting to an Enterprise Sales Model
Endeavor added an enterprise sales layer that works across 90 brands and multiple verticals, complementing brand-focused sellers. This structure supports clients who buy cross-portfolio. The change required clear communication, but employees embraced the strategic shift.

07:44 – 12:16 | Understanding Enterprise Accounts
Enterprise buyers often span industries and verticals. Sellers must understand broader objectives and collaborate with editorial, marketing solutions, and audience teams. Success is measured through retention, expansion, lifetime value, and net-new logo growth.

12:16 – 15:33 | From Publisher to Modern Media Company
Amanda discusses how the word “publisher” feels tied to print, while “media company” better reflects today’s digital, video, audio, and event-driven businesses. The industry still carries legacy language even as it evolves.

15:33 – 23:50 | The Expanding Role of AI in Sales and Marketing
AI is reshaping how teams operate. Endeavor established approved tools, guidelines, and training to ensure responsible use. AI supports efficiency, content creation, and sales enablement, while new hybrid AI–rev ops roles are emerging. Amanda stresses that AI should augment, not replace, human work.

23:50 – 33:00 | Marketing as a Revenue Engine
Marketing now drives pipeline, attribution, and funnel alignment. Amanda explains how today’s marketing teams balance data, creativity, and technology while navigating a complex email landscape shaped by regulations, tech platforms, corporate IT, and user preferences.

33:00 – 39:00 | The Challenge of Measuring Audience LTV
Audience lifetime value is difficult to calculate in a non-subscription media company. Endeavor evaluates audiences based on engagement, size, and related revenue. Amanda notes that maintaining audience quality requires managing both acquisition and churn, leading Heather to coin the idea of “Net Audience Retention.”

39:00 – 47:00 | Privacy by Design as a Competitive Advantage
Endeavor integrates privacy into its product and marketing workflows from the start. Company-wide education and evolving frameworks ensure compliance with changing regulations. Strong privacy practices also support better AI decision-making and consent management.

47:00 – 51:06 | Growth Opportunities and Rapid Fire
Amanda sees growth coming from refining and expanding existing products, including potential new data offerings. In rapid fire, she shares her preferences for coffee and savory flavors, plus her annual reread of “Deep Work.” She recalls her surprising career stint with the WNBA’s Tulsa Shock.

51:06 – End | Closing Notes
Heather wraps the episode by directing listeners to Amanda’s LinkedIn, inviting them to the Revenue Room CXO network, and promoting the RevD Up 2026 event.