From Beanie Babies to Big Data: Why Your Company’s "Dormant" Assets Are Worth More Than Your Core Business

In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Janice Liu, the Mantis Group CEO reveals why "every company is a data company" whether they like it or not. Janice breaks down her proprietary methodology for appraising data assets—often proving they are worth more than a company's traditional operating business—and explains how this valuation can radically increase M&A multiples. We dive deep into "shadow inefficiencies," the mechanics of brokering data deals with Large Language Models (LLMs), and why ethical consent is the single most critical factor in future-proofing your revenue. If you think your data is just a compliance risk, this conversation will change your entire balance sheet. 

WHY LISTEN

This episode is essential for leaders who are:

• Leading transformation inside legacy or scaled organizations
• Managing growth through acquisitions or portfolio complexity
• Aligning leadership teams during periods of uncertainty
• Using data to drive clarity and confidence in decision-making
• Navigating AI disruption without losing organizational trust
• Balancing performance, culture, and long-term value creation

If you’re a CEO, CMO, CRO, or senior operator steering an organization through change, this episode delivers grounded, experience-driven perspective.

CONNECT WITH JANICE LIU: linkedin.com/in/janice-liu-89905620

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.

Transcript

00:00 – 02:00 | Meet Janice Liu
Heather introduces Janice and her background leading transformation across global media and data organizations.

02:00 – 07:30 | Transformation Is a Leadership Discipline
Janice explains why successful transformation starts with leadership alignment, clear priorities, and decisive action — not tools alone.

07:30 – 14:30 | Navigating Acquisitions & Integration
They discuss integrating acquired businesses, aligning cultures, and avoiding the common pitfalls that stall momentum post-deal.

14:30 – 21:30 | Data, Trust & Decision-Making
Janice shares how leaders can use data to reduce uncertainty, create organizational confidence, and move faster with less friction.

21:30 – 29:00 | AI, Change Fatigue & Organizational Readiness
AI accelerates disruption, but Janice stresses the importance of pacing change, building trust, and bringing teams along the journey.

29:00 – 36:30 | Culture as a Competitive Advantage
They explore how culture, communication, and psychological safety directly impact execution and performance.

36:30 – 44:00 | Advice for Leaders in the Arena
Janice offers practical guidance for executives navigating pressure, ambiguity, and high-stakes decision-making.

44:00 – End | Rapid Fire + Closing
Janice shares personal leadership reflections, and Heather closes with next steps and an invitation to the Revenue Room™ CXO community.