The Revenue Room™, by H2K Labs
Welcome to The Revenue Room™, brought to you by H2K Labs. Our podcast is designed for CEOs and their revenue-critical executive teams leading media, events, data/info, and marketplace businesses. We focus on boosting revenue, enhancing profitability, and elevating enterprise value. Each episode delves into cutting-edge data-driven strategies to accelerate revenue, manage risks, and establish scalable, predictable processes. We also discuss elevating revenue to the core of operational excellence, empowering you to consistently outperform your competitors.
The Revenue Room™, by H2K Labs
Why Your Next Revenue Stream Isn't More Content - It's Saving Your Audience Time
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen and David explore how B2B media companies can shift from chasing volume to delivering efficiency. Instead of overwhelming audiences with endless information, the winning strategy is helping professionals find the right insights faster and make better decisions with less friction.
Why Listen:
- Learn why audience time is the most valuable currency in media
- Understand how B2B media companies can shift from content volume to decision value
- Hear how media platforms and trade shows work together to build stronger industry ecosystems
- Discover how trusted industry brands can create new revenue by reducing complexity for their audience
CONNECT WITH DAVID: https://www.linkedin.com/in/davidnewcorn/
About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.
About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.
Learn more or apply for membership at info.h2klabs.com/apply-cxo.
00:00 – 03:00 | Introduction & Career Background
David shares his path into B2B publishing and how trade media serves specialized industries.
03:00 – 10:00 | The Problem with Content Volume
Why producing more articles, videos, and content does not necessarily create more value for audiences.
10:00 – 17:00 | Saving the Audience Time
David explains that the real role of modern media is helping professionals quickly find the information they need to make decisions.
17:00 – 25:00 | Media, Trade Shows, and Industry Platforms
How PMMI Media connects publications with major industry events like PACK EXPO to support the community year-round.
25:00 – 33:00 | Building a Trusted Industry Ecosystem
Discussion on how associations, media brands, and events work together to create long-term audience value.
33:00 – End | The Future of B2B Media
Why the next opportunity for media companies lies in curation, trust, and efficiency, not simply creating more content.
