Never Diet Again with Max Lowery
Tired of losing weight only to gain it back? Sick of feeling out of control around food? Welcome to The Never Diet Again Podcast Weight Loss Coach - Max Lowery. If you’re a woman over 40 who’s tried every diet, struggled with cravings, or felt stuck in an endless cycle of overeating and guilt—this podcast is for you. Max shares real, no-BS strategies to help you lose weight without restrictive diets, punishing workouts, or obsessing over every bite.
Each episode dives deep into what actually works for lasting fat loss—so you can stop dieting for good, regain control, and feel confident in your body again.
Ready to break free? Hit play and let’s get started.
Never Diet Again with Max Lowery
How To Maintain Weight Loss After Dieting
In this episode, Max Lowery dives into the real reason most weight loss plans fail—they never address what comes after.
Max unpacks why losing weight can happen in months, but keeping it off is a lifelong journey. He covers the biggest hidden obstacles—like metabolic inflexibility, emotional eating, and a fixed mindset—that sabotage progress for women over 40.
You’ll hear how to tackle these root causes and why shifting your identity and environment is non-negotiable for lasting success. If you’re tired of diets that feel like punishment and want to build a life that supports your goals, this episode is your blueprint.
Watch my The Cravings & Fat-Burning Masterclass: https://www.neverdietagain.uk/register-podcast
Follow me on Instagram: https://www.instagram.com/max.lowery/
Book a Food Freedom Breakthrough Call: https://calendly.com/maxlowerycoaching/food-freedom-breakthrough-call
Most people watching this video could probably lose all the weight they need to lose in three to six months, but the issue is, you then need to spend the rest of your life maintaining it. Most people think weight loss is the hard part, but it's what comes after that's even harder. Most of my clients are experts in weight loss, and many of you watching this video are probably experts in weight loss. You've tried every diet, you've read every book, you follow every influencer. But here's the thing knowing how to lose weight versus knowing how to lose weight and keep it off are two completely different things, and if you don't understand the difference, you're going to stay stuck in the dieting cycle forever. So in this video, I'm going to show you the exact steps I teach my clients to maintain their weight loss for life without feeling deprived, exhausted or stuck with yo-yo dieting. We're going to cover exactly why the diets you've done fail in the long run. We're going to teach you how to make weight loss sustainable, enjoyable and effortless, and I'll share the essential shifts you must make to never go back to square one. I want to stress here this is one of the most important videos I have ever made, because by the end of it, you'll have clarity on exactly what you need to do to lose weight and keep it off so you never diet again. How do you create a life that allows you to lose weight, eat the foods that you love and sustain the results? Over the last 10 years, I've helped thousands of people do exactly that.
Max Lowery:I'm Max Lowry. I'm an author, personal trainer and weight loss coach. In this podcast, I'm going to share my top tips and tricks from within my one-on-one coaching program. It's my goal to give you the tools and understanding so that you never diet again. Before we dive in, I need to explain something.
Max Lowery:There are two crucial parts to long-term weight loss. You have the method you use to lose the weight and the method you use to keep it off the rest of your life. Most people unknowingly set themselves up to fail from day one because the method they choose to lose the weight is restrictive, punishing and completely unsustainable. They start with diets that demand deprivation and extreme effort cutting out carbs, skipping meals, punishing workouts, thinking that is the only way. They focus on surface level issues like meal plans and workout guides, which don't address the root cause of the problem. They are entirely dependent on willpower and motivation. And the worst thing about all of this is when you inevitably fail and give up. You blame yourself for not having willpower or motivation, instead of blaming the diet. But it is not your fault. The only way to lose weight and keep it off is to lose weight in a sustainable and enjoyable way. So for the first half of this video, I'm going to discuss how to lose weight in a sustainable way, and in the second part, I'll talk about how to keep it off for the rest of your life.
Max Lowery:So it all starts with sustainable weight loss. If the way you lost weight was extreme, like cutting out carbs, doing punishing workouts or weighing every gram of food, it won't last because it's not sustainable. So what is sustainable? Focusing on habits and lifestyle changes instead of restriction and deprivation. Habits like filling up on protein, eliminating snacking, drinking two liters of water every day, getting 10,000 steps in learning to stop eating when you're 80% full these habits, along with others, create a calorie deficit without feeling restrictive. They are sustainable, enjoyable and they work in the long term. Habits, by definition, are automatic. So with some practice, patience and consistency, you can automate the process of fat loss, which makes it much easier to maintain in the long term.
Max Lowery:Secondly, if you want sustainable weight loss, you need to learn how to be flexible and adaptable, because, no matter how well you plan, life will always throw you curveballs Holidays, birthdays, family gatherings, stressful weeks at work they are going to happen. If your approach to weight loss can't bend or adapt, it's never going to last. Real success isn't about being perfect. It's about knowing how to navigate these situations without losing momentum or feeling like you failed. My clients learn how to enjoy holidays, birthdays and social situations and lose weight. At the same time, they learn how to adjust their meals and routines when life gets busy so they are never completely derailed. This is where most diets fall apart. They're rigid, they're strict and they only work in a perfect world, but real life is not perfect. When you build flexibility and adaptability into your approach, you stop feeling like you're on a diet and start feeling like this is just my life now. And when that happens, it makes weight loss sustainable, effortless and enjoyable.
Max Lowery:And the third aspect of sustainable weight loss is to address the root cause, not just the symptoms. Most diets only address the surface level issues. They tell you what to eat and how to exercise, but they ignore the real drivers of your weight gain, the deeper rooted issues. I see three main root causes with my clients. The first root cause is being stuck in sugar burning mode, which is also known as being metabolically inflexible. If you're stuck in sugar burning mode, you're constantly hungry, moody and your energy crashes throughout the day. It happens because modern diets, stress and constant snacking teach your body to rely on glucose instead of using fat. If you are metabolically inflexible, you're going to feel out of control with food. You will get hangry and irritable if you go too long without eating and your energy levels will be all over the place. As a consequence of these symptoms, staying in a calorie deficit is almost impossible, which means weight loss will not happen. We teach our clients how to become metabolically flexible instead of inflexible and essentially get out of sugar burning mode and into fat burning mode. When this happens, you will feel more in control with food, you will crave food less and your energy levels will be through the roof and, as a consequence, it will be easier to stay in control of your calorie intake and therefore weight loss is much, much easier. This isn't about willpower. It's about helping your body use the fuel it was designed to use and to function in a way it was designed to function. Being metabolically flexible in the short term leads to effortless weight loss and improved relationship with food, but in the long term it greatly reduces the risk of type 2 diabetes, heart disease and other lifestyle related issues.
Max Lowery:The second big root cause is emotional eating. The average emotional eater eats 3,000 to 5,000 calories per week. When they're not hungry, that's 12,000 to 20,000 calories extra a month. People often have this idea that emotional eating is these dramatic moments where someone finishes a whole tub of ice cream after a breakup or as a massive binge. That's the stereotype. But emotional eating is usually more subtle. It could be pouring yourself a glass of wine after a long, stressful day, thinking you deserve it, or mindlessly eating dinner just because you're bored or tired, not because you're actually hungry. Maybe it's finishing everything on your plate not out of hunger but because you're scared you'll feel hungry at some point later. Or it's that constant grazing and snacking throughout the day, even when you're not hungry, just to fill an emotional gap.
Max Lowery:One of our clients, sarah, had no idea she was emotional eating. She thought she just had a big appetite, but then we dug deeper and realized she wasn't hungry at all. She was overwhelmed and stressed from work. Food became her go-to comfort and distraction. We then helped Sarah identify these patterns and gave her the tools to manage the stress and overwhelm in healthier ways. As a consequence, she stopped turning to food for comfort, she stopped overeating, the cravings faded and the weight started to come off naturally, without restriction, guilt or punishment.
Max Lowery:Emotional eating is a huge hidden barrier to weight loss. Until you address it, diets won't work, because food fills a deeper emotional need and that emotional need must be fulfilled. That's why our coaching focus on rewiring this relationship with food, so you are in control, not your emotions. And the third root cause is mindset, because let's get real for a second Mindset is one of the biggest root causes of why people struggle with weight gain. Most people focus on what to eat or how to exercise, but if your mindset is broken, none of that sticks.
Max Lowery:Mindset is how you think about yourself, your habits, your ability to change. It's the invisible force driving your choices every single day. At its core, mindset is your internal dialogue, the voice in your head that tells you what you can and can't do. Too often, this voice is riddled with cognitive distortions. These are biased, faulty thought patterns, like all or nothing thinking, catastrophizing or labeling yourself as a failure. There are over 20 recognized cognitive distortions. For example, you may think something along these lines If I eat one cookie, I've blown my entire diet. Or I've never been slim, or I've never been able to lose weight in the past, so why would I even bother?
Max Lowery:Then there's issues like the victim mentality. This is when you feel powerless, like life is happening to you and you have no control of your weight or choices. I'm just genetically doomed or nothing I do makes a difference are classic victim mindset statements. This mentality traps you in frustration and resignation, making real change impossible. Add to that the fixed mindset and this is the belief that you are stuck with who you are. You think your habits, body, intelligence and willpower are set in stone, and this mindset kills progress, because if you believe change is impossible, you won't even try, and if you do, it will be half-assed.
Max Lowery:These are just small examples of the type of mindset issues we help our clients with, and this is exactly why diets fail. They never address these mental blocks. We help clients recognize and challenge their cognitive distortions, shifting their thinking from black and white to realistic and compassionate. We teach them to move out of victimhood and reclaim control over their choices and, most importantly, we help them adopt a growth mindset, believing that change is possible, that habits can be built and that they are worthy of success. Because until you fix your mindset, everything else food, exercise plans will always be a battle Really quick one for me.
Max Lowery:Guys, I don't run ads on this podcast and I do aim to give you as many high value tips and tricks as I can for free. All I ask in return is that you help me spread the word. That way I can help as many people as I can to never diet again. The way to do that is to rate, review and share this podcast. A review will only take 30 seconds, but it would mean the world to me. But, more importantly, it could help change the life of someone else.
Max Lowery:Mindset is the foundation. You have to have a strong foundation to create lasting, sustainable weight loss results. So if you're realizing by now that this is not just about food and exercise and in fact it's probably something deeper whether it's metabolic flexibility, emotional eating or mindset I have something that will help. Click the link below to get access to my cravings and fat loss masterclass. In the masterclass, I will walk you through exactly how to reset your body to burn fat, how to break free from emotional eating for good and how to rewire your mindset so you can finally keep the weight off for life. Just click that link below to get access. So now, if you're going to go all this effort to lose weight in a healthy and sustainable way, now let's talk about exactly what you need to do to maintain the weight loss results.
Max Lowery:So let me tell you about one of my clients, janet. She lost 20 pounds on a strict diet. She felt amazing for a while, but within months she was back to old habits, the weight creeping back on. Frustrated, she told me I don't get it. I was doing everything right. But here's what most people don't realize Losing the weight is only half the battle. The bigger challenge, and what Emma struggled with, is what happens after, because long-term change isn't about willpower and motivation. It's not about trying harder. It's about something deeper, something invisible that controls your habits, your reactions and your beliefs without you even noticing, and that something is your identity. This is the part most people completely miss.
Max Lowery:Your ego and identity are at the core of long-term behavioral change. Your identity is a story you tell about yourself, who you are, your beliefs, your values and your sense of self. It shapes your habits because your brain will always act in ways that protect that identity. If your identity is stuck in I've always been the chubby one then your brain will always resist change. It's wired to keep you safe by keeping you the same. This resistance is called ego backlash. When you try to change your habits, your ego fights back, to pull you back to what feels familiar, even if it's unhealthy or painful. That's why people sabotage themselves without even realizing it. Your old identity throws up mental roadblocks and excuses to keep you stuck. The only way to rewrite your story is to shift your identity. You must shift from saying I'm someone who fails to I'm someone who takes care of themselves and prioritizes their health. This isn't just positive thinking. It's a practical two-step process. Number one, decide who it is you're trying to become and why that's important to you. And number two, prove it to yourself that you are that person on a day-to-day basis.
Max Lowery:Unfortunately, ego backlash doesn't disappear overnight. It takes practice and consistency. It often shows up as the critical inner voice, that voice that tells you you don't deserve the results or that this is good enough. Be aware of good enough. You have to keep working on it, day after day, by reinforcing your new identity through actions and mindset shifts, because the goal isn't to lose weight. The goal is to become the type of person that prioritizes their health and fitness. The byproduct of becoming that person is sustainable weight loss. Sustainable results come from when your behavior aligns with who you believe you are at your core. Changing your habits without changing your identity is like trying to build a house on quicksand. No matter how strong the walls are, the foundation won't hold until you fix what's underneath. So embrace the discomfort, understand ego backlash is part of the process. Keep pushing, keep rewiring that identity and the change becomes permanent. Strive to be the best version of yourself and constantly expect more from yourself. That's how you stop the cycle of self-sabotage and finally get the lasting weight loss results you deserve.
Max Lowery:Before I tell you about the second aspect of long-term weight loss results, let me tell you about my client, lisa. She kept trying to lose weight, but every time she made progress, something would pull her back, whether it was her friends always eating out, her stressful job or even just the setup of her home. She realized something important. It wasn't just about willpower and motivation. Something bigger was controlling her habits, and it wasn't in her head, because the most successful people in the world know this simple truth If you want lasting change, you must hack your environment, because your environment shapes your habits, your mindsets and, ultimately, your results, much more than willpower ever will.
Max Lowery:So what does that actually look like? It means surrounding yourself with people who inspire you. Hang out with people where your desired behavior is the social norm. If your friends prioritize fitness, health, nutrition and they constantly challenge themselves and hold each other to a higher standard, guess what? You are far more likely to do the same thing. It also means removing yourself from toxic friendships or relationships that keep you stuck. If someone constantly drags you down, encourages bad habits or makes you feel less capable, that's sabotage disguised as support. Cutting ties or setting firm boundaries is tough but necessary. This might sound harsh, but it's the kind of thing that can derail you and bring you right back to square one. A hacking environment goes way beyond just clearing out your kitchen or buying healthier food.
Max Lowery:Sometimes, real change means making big moves. Literally Moving house can be a game changer. A new home means a fresh start. It helps you break old patterns tied to your environment, like grabbing takeout on the way home or binge watching on the couch where you always overeat New spaces let you design habits from scratch, for some, moving countries or even cities can reset your whole lifestyles. New cultures, routines and social norms push you outside of your comfort zone and force new habits. It can also be much easier to adopt a new identity in a brand new location and look, I know you're listening to this, thinking this sounds completely ridiculous and unrealistic Right now.
Max Lowery:If you're struggling with your weight, you probably won't be able to visualize this happening, but I say it all the time with my weight loss clients. They start their journey because they want to lose weight, but what ends up happening is they become the best version of themselves and all sorts of things happening. I personally did this. I spent most of my life living in London, which I enjoyed to a point, but I started to realize that actually I was surrounded with people that were drinking and taking drugs, and I realized that my passions were hiking, climbing, cycling and being in the outdoors. So I now live in the French Pyrenees and I'm surrounded with people where my desired behavior being outdoor and active and pushing themselves like that is the social norm.
Max Lowery:So, yes, it might sound drastic, but if it leads to a healthier, happier version of yourself, wouldn't it be worth it? But you don't have to make those massive changes. Even smaller changes count. Rearranging your furniture to create space for exercise, setting up a dedicated workout area, changing your commute to include walking or cycling, can all shift your daily behavior. Your environment is the stage where your life plays out. If the stage supports your success, your performance will be effortless, because long-term results isn't about using willpower and discipline to fight against your surroundings. It's about building a life where your desired results are effortless. That's how you guarantee long-term weight loss success without the struggle.
Max Lowery:The final aspect of long-term weight loss no one wants to hear. Lasting change requires discomfort. You have to get comfortable being uncomfortable. And no, I'm not talking about punishing yourself in the gym or starving yourself with restrictive diets. That's not sustainable. I mean real, everyday discomforts that build lasting habits, like saying no to another glass of wine when everyone else is having one. Getting up early to do a workout rather than staying in bed, going for a walk in the rain instead of sitting on the sofa, making a healthy meal at home instead of ordering a takeaway. It's sitting with your emotions instead of reaching for food to numb them. It's pausing and checking in with yourself when craving hits, rather than acting on autopilot. It's stopping eating when you're satisfied, even if there's food left on your plate, challenging your negative self-talk instead of letting it run the show. It's taking responsibility for setbacks instead of blaming your circumstances.
Max Lowery:Discomfort is the price of the results. It's the signal you're breaking old patterns and building a new, stronger version of yourself. So stop fearing it, lean into it, embrace it as proof you are on the right path. Because, in the end, comfort zones are beautiful places, but nothing ever grows there. And look, right now you're probably thinking this all sounds really hard and complicated. And you're right. It is hard. I'm not here to sugarcoat this. If you want to change your life, it is challenging and you need to push yourself. If it was easy, you'd have done it by now. If it was just about eating less and moving more, I wouldn't have a job. So look, life is hard. Being stuck, overweight, hating what you see in the mirror, feeling like you have nothing to wear, feeling like a failure. That is hard, but the good news is you get to choose your hard. It's hard to stay stuck. It's hard to change, but only one of these paths leads to happiness and improvement. Which one do you want to choose? Because the choice is yours.
Max Lowery:This video just scratches the surface of how we help our clients break free. Our clients have realized they can't do this alone. The easiest way out of this cycle is to get help and support. If you want to find out how we can help you, I suggest booking for a food freedom breakthrough call by clicking that link below. On the free food freedom breakthrough call. We will assess what the root causes are, I'll understand what your personal struggles are and, if I think it's a good fit, I'll explain exactly what working with us would look like.
Max Lowery:Because, look, if you keep doing the same thing over and over again, but expecting different results, you're setting yourself up to stay stuck, and you know exactly what I'm talking about the endless cycle of starting diet feeling motivated, then falling back into old habits. It's the promises you make to yourself that never stick. You've tried cutting carbs, counting calories, skipping meals and maybe even brutal workouts, and yet here you are, listening to this podcast, watching this video, feeling frustrated and stuck. I see you. You're not lazy or weak, you're just doing what you've been taught to do and it's not working. So if you want different results, you have to do something different. It's time to stop blaming yourself and instead changing the system, the mindset, the habits, the environment that's holding you back. Accepting you can't do this alone might be the most empowering and liberating things you ever do.
Max Lowery:But look, I know 99% of you watching this video will not book in a call, and that's totally fine. Real change isn't for everyone. It has to be a priority and you have to be ready for it. But for the one percent who are ready to take action, I'm looking forward to chatting you, so just click that link below Everyone else who's not there yet. Make sure you watch this next video. It will teach you exactly what my clients eat to lose 30 pounds in 90 days without dieting. Just click here, I'll see you there.