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Focus Your Ads
Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s drive your business forward together.
Podcasting since 2023 • 31 episodes
Focus Your Ads
Latest Episodes
#31 - Diving into the Alpha/Beta Shopping Ads (Ecommerce)
In this episode we dive into the alpha beta setup for a shopping campaign. This is a bit more technical, but it is the best way to control search terms for any shopping campaign. Essentially you can show up for exactly what you want to show for...
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Episode 31
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19:30
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#30 - When Performance Max falls off a cliff (Google Ads)
In this episode I dive into a few ideas on what you can do when you see your Performance Max fall off a cliff. I also talk about how to future proof your account so you don't have this happen.
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Episode 30
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14:00
#29 – How to Structure Your Ad Groups in Google Ads (and What to Avoid)
In this episode, I break down how to properly structure your ad groups in Google Ads. Whether you're just getting started or you've been running campaigns for a while, your ad group setup can make or break your results. I cover: • Th...
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Episode 29
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25:17
#28 - Google Ads Bidding Target ROAS vs Target CPA Explained
In this episode, I talk about target ROAS and Target CPA. These can be very powerful strategies that are sometimes misunderstood. I also talk about what I have noticed to be working in todays Google Ads world with a bonus tip on a special biddi...
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Episode 28
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15:53
#27 - What I'd Do With Just $500 in Google Ads
If you have a small budget of about $500, let's talk about how I would optimize this. What campaign type, strategy, keyword match type and more. Let's dive in!Need someone to manage your ads or want a consultation session, reach out at <...
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Episode 27
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32:33
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