Focus Your Ads
Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s drive your business forward together.
Podcasting since 2023 • 40 episodes
Focus Your Ads
Latest Episodes
Why AI Lying Made Me Hopeful for the Future of Google Ads & Keywords
AI lied to me for over an hour. And honestly, it made me more optimistic about the future of Google Ads than I've been in a while.In this video I break down why the growing trust problem with AI is actually good news for Google Ads, why key...
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Episode 37
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8:23
Google Ads Conversion Goals Explained (Primary, Secondary, Custom Goals)
If you want help fixing your conversion setup, you can enter the coaching call giveaway here:https://focusyourads.ca/giveawayGoogle Ads doesn’t optimize based on what you want. It optimizes based on the conversion goals and sign...
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Episode 36
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13:12
You're Training Google Ads on the Wrong Calls
CallRail - 3rd Party Call Tracking (Affiliate link)https://partners.callrail.com/uwxvcsk5bgfk Are your Google Ads generating real customers, or just spam, price shoppers, and wrong numbers?If your dashboard looks great ...
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Episode 35
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10:35
Your Google Ads Look Great — Here's Why They're Failing
Your Google Ads dashboard says everything is working. Leads are coming in, CPA looks solid, volume is up. But the business is telling a different story. In this podcast, I break down what's actually happening when an account "drifts" — wh...
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Episode 34
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9:27
The ONLY Google Ads Metrics That Actually Matter in 2026
Ever opened your Google Ads dashboard and felt completely overwhelmed by all the numbers staring back at you? You're definitely not alone.Here's the thing: the biggest problem most advertisers face isn't a lack of data. It's that they're...
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Episode 34
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18:50