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Focus Your Ads
Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s drive your business forward together.
Episodes
31 episodes
#31 - Diving into the Alpha/Beta Shopping Ads (Ecommerce)
In this episode we dive into the alpha beta setup for a shopping campaign. This is a bit more technical, but it is the best way to control search terms for any shopping campaign. Essentially you can show up for exactly what you want to show for...
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Episode 31
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19:30
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#30 - When Performance Max falls off a cliff (Google Ads)
In this episode I dive into a few ideas on what you can do when you see your Performance Max fall off a cliff. I also talk about how to future proof your account so you don't have this happen.
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Episode 30
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14:00
#29 – How to Structure Your Ad Groups in Google Ads (and What to Avoid)
In this episode, I break down how to properly structure your ad groups in Google Ads. Whether you're just getting started or you've been running campaigns for a while, your ad group setup can make or break your results. I cover: • Th...
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Episode 29
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25:17
#28 - Google Ads Bidding Target ROAS vs Target CPA Explained
In this episode, I talk about target ROAS and Target CPA. These can be very powerful strategies that are sometimes misunderstood. I also talk about what I have noticed to be working in todays Google Ads world with a bonus tip on a special biddi...
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Episode 28
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15:53
#27 - What I'd Do With Just $500 in Google Ads
If you have a small budget of about $500, let's talk about how I would optimize this. What campaign type, strategy, keyword match type and more. Let's dive in!Need someone to manage your ads or want a consultation session, reach out at <...
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Episode 27
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32:33
#26 - Let's talk about Quality Score in Google Ads
In this episode of Focus Your Ads, we’re diving deep into Google Ads Quality Score—what it is, why it matters, and how improving it can lead to lower costs and better performance for your campaigns. Whether you're new to Google ...
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Episode 26
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34:05
#25 - Mastering Location Settings in Google Ads: Tips for Targeting & Cost Control
In this episode of Focus Your Ads, Glen and Dan dive into the ins and outs of setting up effective location targeting in Google Ads. Learn how to use the radius feature to pinpoint your audience, optimize bids with layered target...
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Episode 25
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23:41
#24 - This is why beginners struggle in Google Ads
Let's touch on some reasons why you struggle in Google Ads as a beginner. It probably not what you think. If you want to learn more, make sure to visit, https://FocusYourAds.com/learn-google-ads
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Episode 24
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13:55
#23 - Keyword Matching in Google Ads
In this episode, we dig into what exactly is involved in Keyword Matching. We discuss the categories of Keywords like Exact Match, Phrase Match and Broad Match and which types of campaigns are using these. We also discuss Nega...
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Episode 23
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7:07
#22 - Search Terms, What Makes a Search Term Good or Bad.
In this episode, we talk about what makes a good or bad search term as it relates to your shopping campaigns. Understanding this dynamic will make a big difference to the success of your shopping campaigns.
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Episode 22
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9:40
#21 - How to set up and use Split Testing in Google Ads.
In this episode, we explain how to set up and use Split Testing in Google Ads to help you gather meaningful data so that you can make data-driven decisions to enhance your campaign's performance.
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Episode 21
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5:56
#20 - Optimizing Search Impression Share for Google Shopping campaigns
Today we are here to take the mystery out of Search Impression Share for Google Shopping campaigns. We'll break it down and help you optimize your campaigns.
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Episode 20
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17:12
#19 - Optimizing Performance Max Campaigns
Want to take your Performance Max campaigns to the next level? Today, Dan and Glen discuss the extra items that you can use to help improve your Performance Max campaigns. We explain what assets are available and how to apply them t...
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Episode 19
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14:37
Google Ads, A few more Questions and Answers
In this episode, we discuss more questions and answers about Google Ads, including, Merchant Center suspensions, disapprovals, and policy violations. We will also get into negative keyword match types and how to help your shopping c...
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Episode 18
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19:04
Google Ads, More Questions and Answers
In this episode, we have yet more questions that we will tackle on a variety of Google Ad issues, from business owners like you.
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Episode 17
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13:41
Google Ads, Questions and Answers
In this episode, we discuss questions and answers about Google ads that we have received from business owners like you.
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Episode 16
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12:38
Maximizing Your Google Display Campaign Performance
In this episode, we cover some tips and tricks on how to improve your Google Ads Display Campaign.
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Episode 15
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19:44
Misrepresentation Suspension - The Dreaded Google Ads Suspension
In this episode, Glen and I discuss the dreaded Google Merchant Center Suspension - Misrepresentation. This is such a broad suspension that we wanted to help you understand how to navigate the suspension by going into Google's policy on the sub...
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Episode 14
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23:58
Video Assets in Performance Max - Google Ads
Join Dan and Glen as they discuss Video Assets within the new Performance Max campaign in Google Ads.
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Episode 13
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14:46
A Few Great Metrics for Shopping Ads
In this episode, I quickly dive into a few great metrics that I use when examining my shopping ads. Some of these are obvious, but not all. I'm sure you will be surprised with a few.
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Episode 12
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9:04
Build a Performance Max Campaign With Me
In this episode, I am going to take you into a real world Performance Max build. This is going to be an Ecommerce Store, however it will apply to anyone trying to understand Performance Max. Obviously I can't show you what I am doing on an audi...
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Episode 11
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59:25
One of My Favorite Google Ads Tools
Episode #10 - In this episode we are going to go over one of my favorite tools that I have found in Google Ads. This isn't something you need to buy, it's just a great way to look at the data directly in Google Ads. It's something that most peo...
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Episode 10
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18:43
How to Improve Your Performance Max Campaign in Google Ads
Improving your Performance Max Campaign in Google Ads can be tricky. Sometimes you have a great campaign and you don't know what you can do to fix it so you either just leave it alone or you end up doing something drastic that causes the entire...
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Episode 9
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21:21
From First Click to Final Conversion: Understanding Google Ads Attribution
Welcome to another Focus Your Ads podcast that helps you get the most out of your Google Ads campaigns. In this episode, we're taking a deep dive into the world of attribution and how it can impact your ad performance.In th...
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Episode 8
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18:56
Unlocking the Power of AI in Advertising: A Practical Guide to Improving Your Google Ads with ChatGPT and Descript
In this episode of the Focus Your Ads podcast, we explore the fascinating world of AI and its impact on advertising. Despite some vocal challenges, our host teams up with some amazing AI technology, including ChatGPT and Descript, to discuss an...
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Episode 7
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11:32