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Focus Your Ads
Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s drive your business forward together.
Focus Your Ads
From First Click to Final Conversion: Understanding Google Ads Attribution
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Episode 8
Welcome to another Focus Your Ads podcast that helps you get the most out of your Google Ads campaigns. In this episode, we're taking a deep dive into the world of attribution and how it can impact your ad performance.
In this campaign I explain the basics of attribution, from the simple first click and last click models to the more complex multi-touch and data-driven models. We explore the pros and cons of each model, and how they can affect your ad performance depending on your business goals.
Tune in to this episode of "Focus Your Ads" to learn how to make sense of the various attribution models in Google Ads and use them to your advantage. Whether you're looking to maximize your ROI, or simply gain a better understanding of how attribution works, this episode has everything you need to know. Don't miss it!
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