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Focus Your Ads
Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s drive your business forward together.
Focus Your Ads
#25 - Mastering Location Settings in Google Ads: Tips for Targeting & Cost Control
In this episode of Focus Your Ads, Glen and Dan dive into the ins and outs of setting up effective location targeting in Google Ads. Learn how to use the radius feature to pinpoint your audience, optimize bids with layered targeting, and navigate location exclusions to save on ad spend. Plus, discover the crucial difference between "Presence" and "Presence or Interest" settings and how they can impact your ad strategy. Tune in for pro tips, practical advice, and answers to listener questions that will help you get the most out of your Google Ads campaigns.
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