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Focus Your Ads
Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s drive your business forward together.
Focus Your Ads
#29 – How to Structure Your Ad Groups in Google Ads (and What to Avoid)
In this episode, I break down how to properly structure your ad groups in Google Ads. Whether you're just getting started or you've been running campaigns for a while, your ad group setup can make or break your results. I cover:
• The right way to group keywords
• When to split into separate campaigns
• Common mistakes to avoid
• How to keep your structure lean and effective
If you’ve ever wondered whether you’re overcomplicating things or not doing enough, this episode will help you find the balance.
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