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Focus Your Ads
Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s drive your business forward together.
Focus Your Ads
Your Google Ads Look Great — Here's Why They're Failing
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Your Google Ads dashboard says everything is working. Leads are coming in, CPA looks solid, volume is up. But the business is telling a different story. In this podcast, I break down what's actually happening when an account "drifts" — where Google quietly shifts your budget toward cheap, low-intent traffic that converts on paper but never turns into real customers. I'll walk you through the exact scenario where I caught this happening, why it's so hard to spot, and the 3-step Drift Control System I use to detect it early, contain the damage, and retrain the account before it spirals.
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