Who Do You Think You Are?
Who Do You Think You Are? empowers busy marketing and PR professionals to significantly improve their PR results. In each 30-minute episode, a top data storage journalist, blogger, analyst, or CMO from around the world, talks to host Federica Monsone, and shares their take on how vendors can best maximize their communications strategies. Who Do You Think You Are? is your go-to monthly podcast if you are responsible for brand development, marketing, PR, or analyst relations. Hosted by the ‘data storage PR queen’ Federica Monsone, A3 Communications’ founder and CEO, Who Do You Think You Are? will become your source of hints, tips, and ideas to take your organization’s communications to the next level.
Who Do You Think You Are?
José Diz, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, José Diz of Place de l'IT talks to host Federica Monsone about how the French press retains its independence from vendors, and why the sales cycle in France is longer than in the US. Listen here to learn how to create a successful media relations programme in France.