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Who Do You Think You Are?
Who Do You Think You Are? empowers busy marketing and PR professionals to significantly improve their PR results. In each 30-minute episode, a top data storage journalist, blogger, analyst, or CMO from around the world, talks to host Federica Monsone, and shares their take on how vendors can best maximize their communications strategies. Who Do You Think You Are? is your go-to monthly podcast if you are responsible for brand development, marketing, PR, or analyst relations. Hosted by the ‘data storage PR queen’ Federica Monsone, A3 Communications’ founder and CEO, Who Do You Think You Are? will become your source of hints, tips, and ideas to take your organization’s communications to the next level.
Episodes
30 episodes
Krista Case, Who Do You Think You Are?
In this episode of 'Who Do You Think You Are?', Krista Case, Research Director, Cybersecurity, at The Futurum Group, talks to host Federica Monsone about her journey from journalism to becoming a leading cybersecurity analyst. Listen here to le...
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Season 1
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Episode 30
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31:31
Christine Horton, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, channel freelancer Christine Horton talks to host Federica Monsone about her 27-year journey in channel journalism, sharing tips on crafting compelling stories and building strong industry relations...
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Season 1
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Episode 29
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30:10
Michael Dempsey, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Michael Dempsey, freelancer for the Financial Times, the BBC, and many other highly respected UK media outlets, talks to host Federica Monsone about his journalism journey, the art of pitching to na...
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Season 1
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Episode 28
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32:21
Chris Preimesberger, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, journalist Chris Preimesberger talks to host Federica Monsone about how he became a leading tech editor and how he likes to work with vendors. Listen here to learn how to pitch a winning story to Ch...
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Season 1
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Episode 27
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37:26
Valentin Jangwa, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Valentin Jangwa of Global Security Mag talks to host Federica Monsone about doing business in France and how the French PR landscape differs from the rest of Europe. Listen here to learn how to best...
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Season 1
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Episode 26
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29:20
Simon Quicke, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Simon Quicke of Microscope talks to host Federica Monsone about the evolution of the UK IT channel, and what makes a successful channel partner today. Listen here to learn how to effectively navigat...
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Season 1
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Episode 25
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44:33
Sander Almekinders, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Sander Almekinders of TechZine talks to host Federica Monsone about the Dutch IT market and how his magazine likes to work with vendors. Listen here to learn how to get your company covered in TechZ...
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Season 1
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Episode 24
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33:04
Guy Clapperton, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, media trainer Guy Clapperton talks to host Federica Monsone about the value of media training your executives and how to handle difficult questions. Listen here to learn how to ace your briefings.
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Season 1
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Episode 23
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33:54
Jimmy Tam, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Jimmy Tam of Peer Software talks to host Federica Monsone about running marketing as a CEO and how to build a sales team around the world. Listen here to learn how to take your sales and marketing t...
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Season 1
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Episode 22
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47:41
Simon Taylor, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Simon Taylor of HYCU talks to host Federica Monsone about how to create a successful company and a winning brand. Listen here to learn how to win at sales and marketing.
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Season 1
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Episode 21
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42:12
Jane McCallion, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Jane McCallion of IT Pro talks to host Federica Monsone about the publications she edits and how vendors should pitch them. Listen here to learn how to make your media relations hit the spot!...
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Season 1
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Episode 20
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27:21
Gregg Holzrichter, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Gregg Holzrichter of Opsera talks to host Federica Monsone about how to build a brand from scratch and how to engage with customers through marketing and PR. Listen here to learn how to bring best p...
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Season 1
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Episode 19
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37:07
José Diz, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, José Diz of Place de l'IT talks to host Federica Monsone about how the French press retains its independence from vendors, and why the sales cycle in France is longer than in the US. Listen he...
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Season 1
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Episode 18
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39:25
Jon Toor, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Jon Toor of Cloudian talks to host Federica Monsone about how to build a successful brand in the data storage space and how to attract channel partners. Listen here to learn how to engage with prosp...
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Season 1
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Episode 17
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38:46
Tom Allen, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Tom Allen of Computing magazine talks to host Federica Monsone about which stories make the cut in Computing and how to get the attention of the editorial team. Listen here to learn how to make your...
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Season 1
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Episode 16
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45:31
Paul Speciale, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Paul Speciale of Scality talks to host Federica Monsone about the advantages tech start ups have over the industry's big players, and how they can win over channel partners. Listen here to learn how...
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Season 1
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Episode 15
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38:37
Kelly Hopping, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Kelly Hopping talks to host Federica Monsone about doing PR for start ups and how to get marketing, sales, and engineering to work together. Listen here to learn how to make the most of your PR doll...
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Season 1
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Episode 14
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36:42
Roy Illsley, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Roy Illsley of Omdia talks to host Federica Monsone about the role of analysts in the tech industry and how they watch the market. Listen here to learn how to get the most out of your AR program.
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Season 1
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Episode 13
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30:38
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Andrew Moloney, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Andrew Moloney of SoftIron talks to host Federica Monsone about developing an effective marketing strategy and how to put a tech start up on the map. Listen here to learn how to get your comms right...
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Season 1
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Episode 12
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37:23
Chris Mellor, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Chris Mellor of Blocks & Files and The Register talks to host Federica Monsone about his take on the data storage industry and how he likes to work with vendors Listen here to learn how Chris wo...
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Season 1
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Episode 11
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35:16
Eveline Oehrlich, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Eveline Oehrlich of DevOps Research in Action talks to host Federica Monsone about how to crack the German market and what is happening in the dev ops industry. Listen here to learn how to capture m...
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Season 1
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Episode 10
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29:56
Anna Gradie, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, confidence coach and Flash Memory Summit presenter Anna Gradie talks to host Federica Monsone about developing the confidence to go after bigger jobs and how to identify your strengths to boost your...
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Season 1
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Episode 9
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23:36
Adrian Bridgwater, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Financial Times and Computer Weekly contributor Adrian Bridgwater talks to host Federica Monsone about being confident about your products when pitching the media and how to create a compelling stor...
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Season 1
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Episode 8
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30:08
Tim Stammers, Who do you think you are?
In this episode of Who Do You Think You Are?, analyst Tim Stammers talks to host Federica Monsone about the need for a new memory tech and how to nail analyst relations. Listen here to learn how to get the most out of your analyst relations str...
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Season 1
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Episode 7
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30:07
Joao Lima, Who Do You Think You Are?
In this episode of Who Do You Think You Are?, Joao Lima of The Tech Capital talks to host Federica Monsone about the evolution of the tech industry and how he likes to work with vendors’ PR teams. Listen here to learn how to maximize your chanc...
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Season 1
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Episode 6
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32:20
