Who Do You Think You Are?
Who Do You Think You Are? empowers busy marketing and PR professionals to significantly improve their PR results. In each 30-minute episode, a top data storage journalist, blogger, analyst, or CMO from around the world, talks to host Federica Monsone, and shares their take on how vendors can best maximize their communications strategies. Who Do You Think You Are? is your go-to monthly podcast if you are responsible for brand development, marketing, PR, or analyst relations. Hosted by the ‘data storage PR queen’ Federica Monsone, A3 Communications’ founder and CEO, Who Do You Think You Are? will become your source of hints, tips, and ideas to take your organization’s communications to the next level.
Who Do You Think You Are?
Mike Moore, Who Do You Think You Are?
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In this episode of Who Do You Think You Are? Mike Moore of TechRadar Pro talks to host Federica Monsone about his journey from PR into tech journalism, what today’s B2B tech buyers really care about, and how publications like TechRadar Pro help businesses make smarter decisions around technology investment. Mike also explores the realities of pitching journalists, the pressures facing modern tech media, and how AI is reshaping publishing and content discovery. Listen here to learn how to get the most out of your PR strategy.