Who Do You Think You Are?
Who Do You Think You Are? empowers busy marketing and PR professionals to significantly improve their PR results. In each 30-minute episode, a top data storage journalist, blogger, analyst, or CMO from around the world, talks to host Federica Monsone, and shares their take on how vendors can best maximize their communications strategies. Who Do You Think You Are? is your go-to monthly podcast if you are responsible for brand development, marketing, PR, or analyst relations. Hosted by the ‘data storage PR queen’ Federica Monsone, A3 Communications’ founder and CEO, Who Do You Think You Are? will become your source of hints, tips, and ideas to take your organization’s communications to the next level.
Who Do You Think You Are?
Frank Everaardt, Who Do You Think You Are?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of Who Do You Think You Are?, Dutch editor Frank Everaardt of Technology Insider talks to host Federica Monsone about the realities of tech journalism and how vendors can effectively engage with media in a crowded, fast-moving landscape. Listen here to learn how to cut through the noise, communicate complex technology clearly, and build meaningful relationships with journalists.