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Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Up In My Business
Episode 159: Add Parking Information to Your Website
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Episode Summary
In this episode, I share a simple but powerful website tip that can improve accessibility, reduce anxiety for your clients, and build trust before someone ever walks through your door. I talk about why detailed contact pages matter, how parking information is an often-overlooked stressor, and how clear directions can make a real difference for people who are already showing up nervous.
Topics I Talk About
- Why I believe basic contact pages are no longer enough
- How parking anxiety can impact whether someone books or shows up on time
- The role your website plays in communicating before anyone contacts you
- Where parking information should live on your website
- Why parking details belong in appointment reminder emails too
- How clear directions can reduce stress for first-time patients
- Why repeating important information builds trust and ease
- How this small change supports accessibility and client experience
Work with me + learn more!
- Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
- Check out my website: Lex Lancaster Creative Co.
- Connect with me on Instagram