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Up In My Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Episodes
159 episodes
Episode 159: Add Parking Information to Your Website
Episode SummaryIn this episode, I share a simple but powerful website tip that can improve accessibility, reduce anxiety for your clients, and build trust before someone ever walks through your door. I talk about why detailed cont...
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Season 1
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Episode 159
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16:46
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Episode 158: Things I Proudly Do In My Business That Feel "Against the Grain"
Episode SummaryIn this episode, I’m sharing the things I do in my business that I’ve learned are not super normalized in the online space, and why I do them anyway.I’m not saying my way is the best way. I’m saying these are...
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Season 1
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Episode 158
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42:47
Episode 157: Your Website Does Matter
Episode SummaryIn this episode, I start by naming the emotional and mental weight of what is happening in the country right now and why I am choosing to be vocal, even when it feels heavy and imperfect. I talk openly about grief, ...
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Season 1
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Episode 157
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32:06
Episode 156: The Promise of Your Service Can Evolve (Teaching People to Fish vs. Letting Them Eat)
Episode SummaryIn this episode, I talk through why it is not only allowed but often necessary to let the promise and structure of your services change over time. I share a real, behind-the-scenes example from my own business and e...
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Season 1
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Episode 156
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32:06
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Episode 155: How I'm Using My Brick Device to Create More Mental Bandwidth
Episode SummaryIn this episode, I talk about the very real tension between having strong work boundaries and still being a deeply human, helper-oriented business owner. I share why traditional phone focus modes were not enough for...
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Season 1
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Episode 155
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27:25
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Episode 154: Sustaining and Nourishing Over Growing & Expanding
Episode SummaryIn this episode, I talk openly about choosing to sustain rather than constantly grow or expand my business. I share why not every business needs to scale bigger, hire a team, or chase expansion just because the mess...
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Season 1
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Episode 154
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34:40
Episode 153: Word of the Year Summary and My 2026 Word
Episode SummaryIn this episode, I reflect on planning ahead by looking back at my Word of the Year for 2025 and sharing how it actually played out in my business, my health, and my personal life. I walk through the very real decis...
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Season 1
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Episode 153
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41:11
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Episode 152: Plan Your "December 2026" (And Other Vacation Time) Now
Episode SummaryIn this episode, I’m talking through what planning for next year actually looks like in real life. I share why I intentionally blocked off three weeks at the end of the year, how I’m thinking about capacity, boundar...
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Season 1
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Episode 152
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19:35
Episode 151: Is Your Offer "Helpful"?
[IMPORTANT]: LEXTROMIND APPLICATIONS ARE OPEN today through Friday! — CLICK HERE TO LEARN MORE AND APPLY!Episode SummaryIn ...
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Season 1
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Episode 151
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15:30
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Episode 150: Not Launching the "Right" Offer
Episode SummaryIn this episode, I share why your digital product might not be selling, what it actually means when your audience doesn’t buy, and how offer–audience fit and launch strategy play a huge role in predictable results. ...
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Season 1
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Episode 150
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26:45
Episode 149: Boosting Posts is Not the Same As Running an Ad on Instagram
Episode SummaryIn this episode, I talk about the quick differences between running a boosted post and an Instagram ad, but I don't really go into the WHY... my only goal for this episode was to let you know that it is different. D...
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Season 1
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Episode 149
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8:47
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Episode 148: Write Out the Entire List
Episode SummaryIn this episode, I talk about how important it is to write out the ENTIRE to-do list. Seems simple, but really, it's the most important thing you can do when you feel overwhelmed. [IMPORTAN...
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Season 1
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Episode 148
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16:01
Episode 147: You Need to Test Your Automations Before You Launch & Start Selling
Episode SummaryIn this episode I talk about why testing my automations before I launch anything is non negotiable. I walk through exactly how I test my own checkout flows, why the follow up email matters, why the software I choose...
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Season 1
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Episode 147
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21:07
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Episode 146: Now Is the Time to Think About Your Schedule and Offers for Next Year
Episode SummaryIn this episode, I’m talking about reflecting on what to carry into next year—in your business, your schedule, and your offers. As we approach the end of the year, it’s the perfect time to assess what’s wor...
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Season 1
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Episode 146
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21:16
Episode 145: What I Offer For My Payment Plans That Isn’t Traditional or “The Norm”
Episode SummaryIn this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when ...
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Season 1
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Episode 145
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21:21
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Episode 144: How I Block Time In My Schedule and Protect My Time
Episode SummaryI’m fiercely protective of my time, both work and personal, and in this episode I walk through the exact systems that let me run a solo business without burning out. I share how I use calendar blocks, structure with...
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Season 1
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Episode 144
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24:25
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Episode 143: Time Management and Creativity Hacks
Episode SummaryI share a simple way I get more done without burning out: I use Parkinson’s Law on purpose—setting short, clear time boxes so the work fits the window—and I protect my focus while I’m in that window. I also...
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Season 1
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Episode 143
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27:25
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Episode 142: Why I Used Paid Ads to Spread the Word About My SEO Crash Course
Episode SummaryI unpack why I chose to run paid social ads for an organic SEO offer, how that decision fits my long-standing “organic first, then paid” philosophy, and what guardrails I used before spending a dollar. I also share ...
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Season 1
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Episode 142
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26:40
Episode 141: Personal and Biz Catch-Up
Episode SummaryToday’s episode is more of a casual catch-up than a strategy deep dive. I share where I’m at personally and professionally after launching SEO School, what my travel schedule looks like, how I’m planning time off th...
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Season 1
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Episode 141
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20:08
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Episode 140: SEO School is Open for Enrollment! What to Expect and Changes I Made
Episode Summary:SEO School is open for enrollment! (JOIN SEO SCHOOL)! In this episode, I walk you through exactly what it is, why I rebuilt it, and ho...
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Season 1
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Episode 140
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22:50
Episode 139: What You Really Need to Know About SEO and Google Updates
Episode Summary:In this episode, I break down what actually changed at Google last week and what it means for your SEO. Short version: your strategy does not need to change. Google tweaked how positions beyond page one are display...
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Season 1
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Episode 139
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24:00
Episode 138: How Long It Takes to See SEO Success
Episode Summary:In this episode, I set realistic expectations for SEO timelines and explain why they differ for brick and mortar vs online businesses. I walk through baseline timing (plan on 3 to 6 months minimum), why location he...
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Season 1
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Episode 138
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24:11
Episode 137: SEO is a Protocol
Episode Summary:SEO isn’t a snap-your-fingers kind of thing, but it can be simple when you treat it like a protocol. In this episode, I walk through how I’m structuring SEO School to teach that protocol clearly, why I added a fast...
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Season 1
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Episode 137
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24:11
Episode 136: SEO Cannot Be Separated From the Rest of Your Business (It’s Not Just “Tech” Stuff)
Episode Summary:Inside this episode, I framed SEO as a whole-business exercise, not just “computer tasks.” I talked about why you can’t separate SEO from your offers, messaging, site structure, and client experience. In my world, ...
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Season 1
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Episode 136
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40:16
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Episode 135: SEO (Search Engine Optimization) and GEO (Generative Engine Optimization)
Summary In this episode, I break down the difference between SEO (Search Engine Optimization) and GEO (Generative Engine Optimization, or getting found on AI platforms like ChatGPT). I talk about how they overlap, why you can’t have ...
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Season 1
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Episode 135
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13:31
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